These days the buzz seems to be around ‘social listening’ – it sounds cool, it sounds sexy, and there are a million and one tools out there ready to take your money to offer you a world of insights into your customers, markets and online audience. However, in a lot of the work that we…
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I have been on Twitter and Facebook for almost 10 years now. Like most folk in social media; I am a social person. I love my social connections. I want to connect and be connected to (who doesn’t want to be liked?). The trouble is that I am now following or friends with quite a…
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With 2015 drawing to a close, there will no doubt be many articles over the next few weeks covering the biggest digital trends of 2015 and making bold predictions for what lies ahead. Before all of this happens though, we thought it would be appropriate to take a look at the strangest and wackiest social…
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LinkedIn has finally caught up. After several nudges into bits and pieces of newly-designed UI, including the Ads manager dashboard, LinkedIn Pulse, and messaging features, the platform has totally revamped its mobile app. Boasting a whole new breezy design, a faster home feed and several new features including a ‘more’ instant messaging system and meeting sync. New…
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On the first day of Christmas, whilst the rest of us were getting excited about opening the first door of our advent calendars, powerhouse couple Mark Zuckerberg and Priscilla Chan, announced the birth of their first child, Max. And if this wasn’t enough excitement for two of Silicon Valley’s highest fliers, amalgamated with this…
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Regardless of the complexity of the sector or product, there is always a human story that can be told. It is this story that allows us to connect with B2B buyers on a personal level. While they may be key decision makers controlling the purse strings of a company, they’re still human. We all love a…
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Over the last week you will have noticed that the hacker Collective Anonymous have been at war with ISIS online. from shutting down websites, hijacking social accounts and identifying users they have been very active. Their most recent tactic has been to rickroll ISIS hashtags. If you are from pre-1999 and don’t know what Rickrolling…
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When it comes to digital, personalisation is nothing new, and throughout the year we have talked about it extensively in many blogs – whether it’s for your audience or adverts, personalising the way you reach your audience via their platform of choice and so on. The advance in CRM systems and targeting options have given…
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On November 17th 2015, Google+ rose like a phoenix out of the ashes, and has been reborn…again. This is not the first time the site has been rebuilt, and at a glance it would seem not much has changed apart from a minor facelift and a few buttons in different places. But when you dig…
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