As we approach the end of the year, two things are certain that we can look forward to: Christmas [obviously] and 2015 predictions. That’s right, because over the next 6 weeks, the good and the great of social media will be sharing their predictions and forecasts for 2015. Whether it’s a new social media platform…
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Last week, Facebook updated its privacy policy alongside the terms and conditions, with the intention of making them more appealing and comprehensible to users. By launching a new Privacy Basics microsite alongside the changes, it is, on the surface at least, handing more control back to the user. Privacy Basics uses far simpler language, bold…
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Over the weekend The Sunday Times reported on yet another big social media valuation, this time it was Snapchat’s turn to grab the headlines with a $12bn valuation. It follows the highly anticipated first ad running across the messaging platform last month – a 20 second trailer for horror film Ouija which appeared in users’…
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This post has been inspired this week by a hell of a lot of model drawing, inter-brand and agency conversations – scoping the models that will shape our clients in 2015 based on sterling work during this year so far in the real-time social arena. Then this video came up, it’s tongue in cheek nature…
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When the social world swarms around an issue or to protest, change happens (most of the time). In many instances this is for a greater good – for injustice, to correct a wrong, or defend a situation. From the world changing Arab Spring; to the recent, and heart-warming, search for the lost dog Jasper –…
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John Lewis ads over the past few years have always been a hotly anticipated affair, and for many marks the countdown to Christmas. The department store is renowned for creating highly evocative commercials which tell moving stories around the magic of Christmas and going the extra mile for our loved ones. Last year we saw Bear…
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Sourcing fresh content that genuinely engages and adds value among your community is always a challenge. Making sure you discover content that is not only fresh but also on-trend and totally relevant for curating back to your social following is key to gaining positive engagement over lowering sentiment. Here are several tools and methods you…
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5 Reasons Why You Should Be Using Infographics The use of infographics in marketing and on social media is nothing new but here are a few reasons why you should be using these incredibly versatile tools; 1) 90% Of Information Transmitted To The Brain Is Visual. Your eyes have more sensory receptors than all your other…
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Over the last few years, white papers have become extremely popular and effective as a content marketing tool for B2B marketers. With so many companies pushing their whitepapers, we now have a deluge of content. Has the white paper reached saturation point? White papers have gained significant adoption as an effective content tool, mainly due…
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