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New Age Recruitment

LinkedIn is one of the most used social media channels for recruitment and staffing, but how effective are all the other social media channels for recruitment purposes? Some say the death of the traditional paper CV is upon us, but this stance may be a bit premature, although it is fair to say that it…

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Facebook takes off into space

Facebook has announced it will be partnering with Eutelsat, a French satellite internet operator, to transmit internet connections to offline parts of sub-Saharan Africa from late 2016. Although it now claims a mindblowing 1.5 billion monthly active users, Facebook has long been looking to emerging markets to sustain its astonishing growth. As part of its wider ranging internet.org…

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Social Media for the greater #SocialGood

  The sixth annual Social Good Summit took place last month at 92nd Street Y, a world-class cultural centre in New York. The star-studded summit coincided with the UN General Assembly and the Sustainable Development Summit, in which world leaders adopted 17 new Global Goals.   Image: The Global Goals for Sustainable Development   At…

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Demystifying the role of the Community Manager

  Following recent conversations with various clients, marketers and other agency peers there seems to be an element of obscurity and misconception on the actual role of the  ‘community manager’. The term commonly adopted for someone who sits on communication channels for followers, fans and audiences of brands, companies and networks around organisations or causes. Not as some…

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Facebook hopes to hear the Signal through the noise

Whether you are a budding blogger, a professional journalist, or just trying to ramp up your brand’s content portfolio, Facebook’s latest content offering could prove a useful app with which to familiarise yourself. For years, tabloid newspapers and radio stations have been citing celebrity comments prised from verified Twitter handles. Facebook has been left behind…

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What brands can learn from NATO, NASA and the CIA

Attending the NATO experts’ forum on social media for international organisations, I was struck by how much public sector organisations are committed to communicating through social. So much so that they meet challenges, obstacles and the changing comms landscape, head on. Often working with limited resources, in an environment where transparency and honesty can be…

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