PO-04-blog-Square

Top 3 Visual Trends for 2016

  Our team had the pleasure of going to a seminar by Getty Images talking about the visual trends for 2016. The event took place at their new exhibition offices in London, and it was organized by the lovely folks at The Drum Network (shout-out to Naomi for inviting us!). It was an hour of…

Read More

HM24-Blog-Square

Facebook Canvas

On February 25th Facebook launched what they are calling Canvas, a full-screen ad experience. Originally announced at Cannes Lions way back in June 2015, Facebook’s chief product officer Chris Cox demonstrated mock-ups of a new mobile format that takes over the mobile screen after a user clicks on it from the news feed, it then…

Read More

JH-16-Blog-Square

Keeping a Content Library

For some (not us) managing multiple social media channels can be a daunting and stressful task. Curating content is only half the battle. Having to come up with attention-grabbing, witty and imaginative copy is the other. That being all before you have even given the slightest thought about the long, sometimes complex task of scheduling…

Read More

TB-14-Blog–Square

Snapchat gearing up to open the advertising flood gates?

With over 100 million daily active users on the platform and well reputed penetration into the ‘millennial’ audience, Snapchat is on the rise… However, once platforms are well established as “cool” they have to make some moves that will render themselves seriously uncool to their user base, to appease the shareholders and make some bloody…

Read More

OL-19-Blog-Square

It really is the year of video

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not part of your marketing plan…

Read More

BJ-23-Blog-Square

Snapchat debuts On-demand Geofilters

Snapchat keeps growing and attracting more and more interest amongst brands. It has steadily grown its offering to advertisers via sponsored filters and Snapchat Discover. But the millennial-favourite, little ghost has unveiled yet another new revenue stream that’s open not just to businesses but to the public too! For as little as $5, Snapchat brings you…

Read More