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Governments open up with social media

Governments, not always naturals for open government and publicity, are hoovering up opportunities to develop their cyber presence via social media. Perhaps in defiance of what we recently discussed in this blog on a retreat among UK investor relations professionals, both private sector boardrooms and governments are starting to see social media as necessary, rather…

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Twitter hatches messenger platform

The micro-blogging site Twitter recently dropped its 140-character limit from direct messages, in what less-is-more puritan fans saw as infidelity to its one-liner ethos. Already struggling as a loss-making social media platform, with fears for its sustainability, Twitter has braved the raised eyebrows and thinks it is onto a crucial positive with the move. Ever…

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10 steps to avoid a Tinder style meltdown

  In the unlikely event you missed Tinder’s social meltdown last week, here’s a recap of what happened: Journalist Nancy Jo Sales published an article titled Tinder and the Dawn of the ‘Dating Apocalypse’ in this months’ Vanity Fair. Tinder reacted poorly to the article, publishing a barrage of tweets making the social network appear…

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What should your brand be tweeting?

Do you wake up in the morning and look forward to tweets from brands? Me neither. If someone decides to follow your company, it’s a massive deal. They’re allowing you to enter a news feed most likely to be populated by family, friends and colleagues. The opportunity to deliver the value they expect is often…

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6 ways you get dirty, debatable and downright dubious social data

Social data is powerful. We should know, our performance-driven campaigns are based on extracting the right demographic, geographic and psychographic data from unstructured social conversations. It delivers results. Knowing your social data works. It works because we subscribe to the 10:90 rule by Avinash Kaushik who says that “For every $100 you have available to…

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Facebook Talks Business

Facebook has recently launched a dedicated messaging site similar to their Mobile messaging app that allows users to log in with their Facebook credentials and make phone calls, video calls, or text messages. With the launch of this new site, Facebook aims to integrate its new Business Messenger service with its Facebook messenger service to…

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Facebook fights dirty in video showdown

It’s no secret that Facebook has its eyes fixed firmly on the prize when it comes to being the internet’s biggest video platform. In April Facebook reported that it is getting 4 billion video views per day. Besides being extremely attractive for advertisers, numbers like that would suggest the writing is on the wall: given…

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Managing social content during Silly Season

We’re in the middle of the summer silly season – traditionally the time of year when there’s little actual news to report (unless of course, you consider air conditioning being sexist as headline news). And this is just as important for a social media strategy as planning for other annual events like Christmas or Valentine’s…

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