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Managing social content during Silly Season

We’re in the middle of the summer silly season – traditionally the time of year when there’s little actual news to report (unless of course, you consider air conditioning being sexist as headline news). And this is just as important for a social media strategy as planning for other annual events like Christmas or Valentine’s…

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Should Google buy Twitter?

  Now, there’s a question! The issue of one of three giants buying Twitter has started gaining some serious traction over the last few weeks. Those giants are, of course, Apple, Facebook and Google. Although there is a viable case for Apple to buy the flagging social network, it seems that they are still having…

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How sticky are your customers?

Many marketers focus on customer loyalty. However, they may be chasing an unachievable goal. Loyalty is an emotion, usually referred to in terms of personal relationships, friends and family. It is a human emotion and not something which can be passed on to a brand or product. If we were to switch to a different…

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A step closer to a truly ‘World Wide Web’

“Imagine for the first time in history, humanity firing on all cylinders, everyone, everywhere, new voices, new dreams and new inspirations” (Internet.org). With Facebook’s latest technological advancement in aerospace, we are now a step closer to achieving Mark Zuckerberg’s global vision. Specifically, a worldwide web that really is accessible to everyone worldwide through the provision…

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AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest music, movie and er… Taco…

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How To Find Your Customers On Instagram

So, you’re using Instagram to engage with your audience and share valuable content? Whilst this is a great use of the tool, there will be many customers who have not seen your marketing efforts and are not aware of your account. How can they be found amongst the millions of people using the photo sharing…

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Easily Explore with Instagram

After being purchased by Facebook for $1 billion in 2012, Instagram has become one of the most influential social networking sites. Especially as it surpassed Twitter in 2014 to become the second largest social network in the United States. Furthermore, Instagram boasts 300 million active users, with over 30 billion photos being shared, and 70…

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