Ever wondered where all those ‘new’ competition entries are coming from on your brand page? Is there a way to attract new page fans that aren’t simply ‘gamers’ but real fans of your brand or product and not simply there for the competition. (Yes, there are people who spend their time only looking for…
Read More
Tsunami, Tornado or hurricane – some of our favourite social media platforms, especially the likes of Twitter and Facebook are radically transforming disaster relief efforts. They are serving thousands of citizens with a vital lifeline of information to make preparations ahead of a catastrophe, connect communities during the unfortunate event of a crisis, and to…
Read More
We’ve all been there, a relationship breaks down and you have to think about petty things such as how to share out your joint furniture, how you’ll split the DVD collection and who’ll get ownership of the cat. But in the age of social are there now more digital considerations to handle post break up?…
Read More
The opening up of the LinkedIn publisher platform is another symptom of a potentially unwell state of content marketing. Quite simply, we are drowning in a sea of content and some of it is just ain’t that good. From the recent Content Benchmarking Report we can see that inbound marketing takes up to 40% of…
Read More
The ability to know what engages your audience has always been important but marketers, consultants and analysis are turning their attention to why? With more social media insights than ever we are empowered with the ability to optimise our social content and this allows us to answer the why question. By taking a scientific hypothesis/variable…
Read More
immediate future is thrilled to be celebrating a decade in social media; what a landmark! And we’re going to make the most of the occasion. Much to the IF team’s delight, we are having a fabulous party! This is a once in a lifetime moment, after all! We’re looking forward to raising a glass or…
Read More
There are multiple applications on the market under the “save for later” offering, be it Evernote where you can archive media pieces to read at your convenience or Chrome plugins such as Readability where you can bookmark websites and articles to view at a later date. In recent months the market seems to have…
Read More
Timehop The app service that sends you a reminder of your updates of this time last year, 2 years ago, 3 years and so on, is by no means a new app. However their more recent functionality changes have increased downloads and driven engagements, now enabling users to share in line with the social trends…
Read More
A recent survey by LinkedIn has revealed co-worker friendships are key to employee happiness and a thriving workplace – having worked in previous jobs where the office banter was very much lacking, I can definitely vouch for these results! The study of over 11,500 professionals around the globe aimed to shed light on a number…
Read More