Facebook’s CEO Mark Zuckerberg took to the stage yesterday for the latest Facebook Townhall Q&A. He spent the better part of an hour fielding a mix of serious and silly questions about everything from virtual reality and artificial intelligence to why he doesn’t wear a different coloured shirt (he does, on weekends) and what…
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What are your main objectives when your company attends an event? Leads? Awareness of new products and service? Positive brand interactions? Whatever your ultimate end goal is, more often than not, the marketing activities that I see, especially across digital and social, do not tie together with a clear ‘line-of-sight’ objective in mind. Talking to…
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Marketers around the world are pronouncing the death of demographic segmentation, and behavioural segmentation has swept in to pick up the pieces. Thanks to the digital invasion, marketers are armed with the tools to analyse consumers’ behaviour. And as we all know, this is called behavioural segmentation. This has allowed marketers to target based on…
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Mark Zuckerberg will be hosting his 7th Town Hall Q&A session on Tuesday the 15th of September. This much anticipated event will provide the Facebook community, and a live audience at Facebook HQ, with yet another opportunity to quiz Zuckerberg on a range of (mostly) Facebook-related topics. These Q&A’s have become a popular and fairly…
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With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the recent announcement of Facebook reaching just over 1 billion (mainly mobile) daily users, coupled with the…
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All too often driving attendance to events in the B2B world is an afterthought. Companies spend hundreds-of-thousands of ££’s on set-up, stands, design, product and offline marketing and organisation. Then, in the weeks running up to the event, they realise they have not placed enough focus on making their customers and prospects aware of the…
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From Iceland to India, Twitter ads are open for business, and the global reach of its network of 100,000 active advertisers is about to get a whole lot larger! Although late in the game compared to other social networking giants, the event marks a substantial step forward for all digital marketers and businesses who need…
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Over recent years, many football fans have felt disconnected from their football clubs, and largely due to the wealth gap, disconnected from players too. With the increasing popularity of social media amongst sports fans and the growing acceptance of its importance at executive level, here are some of the ways clubs are using social media…
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We call it ‘the power of a connected network’; uniting your workforce to harness the potential influence available on social. “Well that’s just social media tosh”, you might say. I assure you it is not. And here’s why: The most overlooked use of social is internal communications and it’s staggering. Think back to your last…
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