Facebook Townhall Q&A

3 things we learned from Zuckerburg’s last Townhall Q&A

  Facebook’s CEO Mark Zuckerberg took to the stage yesterday for the latest Facebook Townhall Q&A. He spent the better part of an hour fielding a mix of serious and silly questions about everything from virtual reality and artificial intelligence to why he doesn’t wear a different coloured shirt (he does, on weekends) and what…

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Don’t forget your demographics!

Marketers around the world are pronouncing the death of demographic segmentation, and behavioural segmentation has swept in to pick up the pieces. Thanks to the digital invasion, marketers are armed with the tools to analyse consumers’ behaviour. And as we all know, this is called behavioural segmentation. This has allowed marketers to target based on…

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Behind the Curtain at Facebook

Mark Zuckerberg will be hosting his 7th Town Hall Q&A session on Tuesday the 15th of September. This much anticipated event will provide the Facebook community, and a live audience at Facebook HQ, with yet another opportunity to quiz Zuckerberg on a range of (mostly) Facebook-related topics. These Q&A’s have become a popular and fairly…

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Facebook Optimises Pages in time for Christmas Build Up

With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the recent announcement of Facebook reaching just over 1 billion (mainly mobile) daily users, coupled with the…

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Activate the ‘trident tactic’ to drive B2B event attendance

All too often driving attendance to events in the B2B world is an afterthought. Companies spend hundreds-of-thousands of ££’s on set-up, stands, design, product and offline marketing and organisation. Then, in the weeks running up to the event, they realise they have not placed enough focus on making their customers and prospects aware of the…

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Football clubs, social media and bridging the gap with fans

Over recent years, many football fans have felt disconnected from their football clubs, and largely due to the wealth gap, disconnected from players too. With the increasing popularity of social media amongst sports fans and the growing acceptance of its importance at executive level, here are some of the ways clubs are using social media…

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