Navigating The Chinese Social Media Landscape

On the 14th September 1987, the first email was sent from China to an international academic network. “Across the Great Wall,” the email proudly proclaimed, “we can reach every corner in the world.” Ironic, considering that the Chinese government has since blocked over 2,700 websites including Google, Facebook, Instagram, Twitter, Soundcloud, Vimeo, BBC and The…

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Is LinkedIn’s company engagement key for growth?

LinkedIn has just made a major change to the way brands can interact on the channel. They have just enabled company pages to respond as brand (as opposed to individual company members). Why is this significant you ask? Because it’s totally out of character for LinkedIn to make such a bold move not only for…

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Is social customer service overtaking traditional channels?

Customer service – a bugbear of many consumers, and the source of much frustration. Social customer service has long been seen as the much-maligned poorer cousin of traditional channels (call centre and email). But has the tide started to turn? According to Dimension Data, 35% of all customer service interactions are digital, and if growth continues…

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UK Companies not taking social media seriously enough?

This month both the London Times and Financial Times have run horror stories about social media. The FT featured its own FT/ICSA Boardroom Bellwether survey which found that just over a third of FTSE350 index companies have never discussed a social media policy, while roughly the same proportion — 37 per cent — regard having…

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Trouble on the horizon for mobile advertisers

In the past, blocking ads on mobile has not been an easy task. As little as 15% of adults in Great Britain use ad-blocking software on their phone, according to a July 2015 study from the Internet Advertising Bureau UK, conducted by YouGov. This is very small when compared to the 40% of adults in…

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Christmas in July? Amazon launches ‘Prime Day’

In honour of their 20th birthday, Amazon have declared today to be Amazon Prime Day and are celebrating in a big way with a 24 hour global sales extravaganza billed as having even more bargains up for grabs than Black Friday. With exclusive member-only deals available on everything from toys and video games, to movies…

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How’s Your Facebook Relevance Score?

Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use this data to achieve some of the…

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Snap! No whitewash at the White House

While immediate future and some of its clients enjoyed the hottest day of the year beside the River Thames at the very enjoyable Henley Royal Regatta on July 1, another hot event was taking place across a wider pond over in Washington DC. Heralding a new digital dawn at the U.S. President’s home, authorities lifted…

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The Pros and Cons of 999 Going Digital

The emergency services are being called to modernise their communication strategy to fit in with the smartphone and tablet generation, as we have now become ‘Digital by Default’. The Institution of Engineering and Technology carried out a study that suggested introducing a system that uses texts and apps that could save lives. Furthermore the smartphone…

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