The IF Blog: Insights and Trends

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s […]
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In the last decade or so, social media has evolved into a data mining, user generated information goldmine, which is drawing ever more attention from those who can interpret the data and put it to good use. This is…
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  Welcome to part two of the Getty Images 2016 Visual Trends highlights! We covered the first top three visual trends here, and we have just three more to go! But before we get to it, let’s answer one of the top questions we got on the…
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Freelancing gave me the freedom to experiment and share knowledge without major application. It was invaluable to me as usually social media newbies often land as a junior in an agency with little in the way of being able to experiment with serious application. I feel I was lucky to…
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Lunchtime. 21st March 2006. Jack Dorsey sends the first ever tweet: “just setting up my twttr” And now the company claims to have reached 320m monthly active users include celebrities, politicians and quite a number of trolls too.   Twitter Monthly Active Users…
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So it’s happening. It was only a matter of time. Instagram is planning on using algorithms to organise content within timelines, as announced on their company blog this week. Following in the footsteps of their owners Facebook, who started to move away from a chronological display way back…
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In the age of moment-driven marketing and with brands creating more content than ever before, you need a plan. Borrowing from the “original” publisher world, we have adopted the use of content calendars as the lifeblood and centre piece of our marketing planning. But on the whole,…
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Whether you run your own business, work in an agency or in-house time is money. Creating and sourcing content to distribute through your channels is time-consuming and after all that you have the task of scheduling it all. It is important that you are getting the best return…
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  Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s…
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From 12th April, Facebook gears up to expand its Instant Articles offering to all publishers in the world, no matter how small or large. To simplify the process, the social networking giant unveils a WordPress plugin, that’s free for all to use. Even more, advanced coding skills aren’t…
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After Christmas, in a bid to get fit, I (like many thousands of others) bought the Joe Wicks book ‘Lean in 15’ and have been avidly testing out his healthy 15 minute recipes ever since! (I’ve even done the odd work out or two). But what interests me…
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