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It’s all about video ads

2016 has seen some big changes in the world of social advertising and it seems it’s all about video ‘ads’ this year. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why, with advertisers being spoilt for choice due to an increasing amount of channels…

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5 reasons to throw your social strategy in the trash

What! Yup. If you have just one social strategy then you may as well consign it to the dustbin. Social is now too sophisticated for one strategy with a social channel (platform) agnostic approach. Every social network now has different audiences, varying behaviours and whole swathes of content formats that don’t always fit together. They…

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Why social media is like having a baby

Given my recent news that I am going to be a father my life has become a flurry of two things: work and baby stuff. This got me to thinking – aren’t they the same thing!? Well… no… not at all, that is ridiculous. However, I did manage to find some similarities and began realising…

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Nintendo “coins” new form of social

Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as “lurkers”. Silent observers, they would…

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Facebook and the Potential for Social Engineering

While “Facebook and the Potential for Social Engineering” sounds like the worst Harry Potter book ever, it is actually a fairly frightening possibility. The potential abuse of something as powerful as a social media network is a reality we have explored before, Facebook in particular have gone as far as actually experimenting with the power of…

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