With the news over the last few weeks that Instagram now has more active users and at $350m is worth more than Twitter, audiences clearly have a huge appetite for rich content. Short-form video is something that brands are already doing really well, but there is so much scope and potential for some truly great…
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It has been a very busy year for Facebook, from the re-launch of Facebook Atlas; which has opened up up new opportunities for re-marketing without cookies and linking online ad engagement to offline purchases; to Facebook’s rooms, a new way to discover and explore interests with like-minded individuals. It’s clear that the platform is evolving…
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As we near the end of yet another jam-packed year we take a look at a selection of content and in social media predictions as forecasted by leading industry experts. Here are some our favourite predictions from the clever folk over at Strategy Digital: Content will continue to dominate in 2015 as more brands will…
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2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar event coverage. Recent reports from the…
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This week has seen two horrifying terrorist attacks, the Lindt Café Siege in Sydney and the Peshawar School Attack, both resulting in tragic loss of life and inspiring heartfelt online responses in the form of the hashtags #ILLRIDEWITHYOU and #IndiaWithPakistan Monday saw Sydney struck by terror when at 9:45am a gunman walked into the Lindt…
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The debate that has erupted after Sony’s David Boies’ “cease and desist” letter to media outlets was published invokes the paradoxical nature of trying to control and predict the media a la; have you ever walked into a crowded bar and demanded everyone stop talking? It has also raised to the forefront, yet again, of the…
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You’re scrolling through your newsfeed when a friend shares some unfortunate news, and naturally you want to express your sympathy. Do you click “Like”? It just doesn’t seem appropriate! So how about “Dislike”? It’s a question Facebook CEO, Mark Zuckerberg has recently been mulling over. The suggested addition of the “Dislike” button has been an…
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Earlier this week YouTube announced its Top 10 most viewed videos of 2014. Coming up in tenth place was the 10 Hours of walking in NYC as a woman showed the multiple harassments she undergoes in one day despite being very moderately dressed. It racked up 37.66m views since it was published in October. In…
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It’s been a tough time for advertising execs as the industry fights on several fronts; with first the news that half of media spends on display ads via Google may have been wasted on “non-viewable” impressions, to the year-long exhaustive struggles with Wall Street investors in explaining what the ad-tech sector is actually doing. Now,…
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