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10 Takeaways from Social Media World Forum

If you are a regular to the immediate future blog or follow us on Twitter then you will know that we were very much behind #SMWF last week. I was there, taking selfies, storming the stage, speaking on a panel but most importantly networking and talking to industry peers about what they are working on,…

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Measuring website content performance for success

What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need to ask yourself, “What do…

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It’s not a crisis, it’s an opportunity

More often than not, when customers are frustrated about a bad service or bad product experience, they will take to social to vent their experience. In doing so, this allows others to jump on the bandwagon and start chiming in with their equally awful experience. In many cases a quick, useful and polite response by…

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True Relevance – The Basics of Data Driven Twitter Targeting

As more marketers are taking innovative steps toward reaching their target audiences on digital channels, it is becoming even more important for the messages they are pushing to be as relevant as possible. The most effective way to gain relevance like this is to use the digital data at your disposal. It’s never been easier to use simple types of data…

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Empower your workforce and stay ahead of the social media curve

Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these continuous developments. However, the life of a…

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Is brevity knowledge, concise e-commerce messaging or Newspeak?

With the introduction of the modern computer in the 1950s through to modern-day hand-held devices, technology has empowered us to communicate and process facts faster. It has also forced us to assimilate data and phenomena quicker. But as a result of that faster data and message transmission, we are now communicating in a manner which…

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Make a success of your event using social media

Industry events, trade shows, exhibitions and all the other events that companies have to attend are, in many ways, a necessary evil. They are great fun, and they show the industry that “we are still here and we mean business”. However, more often than not, they cost the earth and it can be extraordinarily problematic…

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5 Tips to Help Manage Crises on Social

Before the early noughties launches of Facebook, Twitter et al, news cycles were longer and managing crises was a whole lot easier. Why? Broadly speaking, you only had to worry about the media backlash. Today (as we all know), social has added another layer of complexity. The slightest error can create fodder for the Twitteratti…

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