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Choose Life. Agency Life

Freelancing gave me the freedom to experiment and share knowledge without major application. It was invaluable to me as usually social media newbies often land as a junior in an agency with little in the way of being able to experiment with serious application. I feel I was lucky to be just about insightful enough with my…

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3 useful content calendar tools

In the age of moment-driven marketing and with brands creating more content than ever before, you need a plan. Borrowing from the “original” publisher world, we have adopted the use of content calendars as the lifeblood and centre piece of our marketing planning. But on the whole, this really means some kind of spreadsheet or…

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Premium Publishing Tools Under £10 per Month

Whether you run your own business, work in an agency or in-house time is money. Creating and sourcing content to distribute through your channels is time-consuming and after all that you have the task of scheduling it all. It is important that you are getting the best return on the time invested, and that’s why…

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Everyone is talking about moments…literally

  Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if Twitter hadn’t jumped on…

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Social customer service doesn’t increase complaint volume

It’s true! Social doesn’t increase your volume stack. Businesses who are yet to embrace social are still being complained to. The consumer picks up the phone and gifts you their feedback. They may also share an email with senior management AND then, they will go onto social to bemoan your businesses dated approach to customer…

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