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Social Media for the greater #SocialGood

  The sixth annual Social Good Summit took place last month at 92nd Street Y, a world-class cultural centre in New York. The star-studded summit coincided with the UN General Assembly and the Sustainable Development Summit, in which world leaders adopted 17 new Global Goals.   Image: The Global Goals for Sustainable Development   At…

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Demystifying the role of the Community Manager

  Following recent conversations with various clients, marketers and other agency peers there seems to be an element of obscurity and misconception on the actual role of the  ‘community manager’. The term commonly adopted for someone who sits on communication channels for followers, fans and audiences of brands, companies and networks around organisations or causes. Not as some…

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Facebook hopes to hear the Signal through the noise

Whether you are a budding blogger, a professional journalist, or just trying to ramp up your brand’s content portfolio, Facebook’s latest content offering could prove a useful app with which to familiarise yourself. For years, tabloid newspapers and radio stations have been citing celebrity comments prised from verified Twitter handles. Facebook has been left behind…

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What brands can learn from NATO, NASA and the CIA

Attending the NATO experts’ forum on social media for international organisations, I was struck by how much public sector organisations are committed to communicating through social. So much so that they meet challenges, obstacles and the changing comms landscape, head on. Often working with limited resources, in an environment where transparency and honesty can be…

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London Fashion Week’s digital makeover

London Fashion Week 2015 witnessed brands lighting up the digital world, from Burberry’s use of Snapchat, Hunter Original’s use of Periscope, and Topshop’s use of Pinterest. The digital world has introduced brands to a limitless audience. The use of Pinterest and Instagram in London Fashion Week enabled brands to show their 2016 spring/summer collections to…

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