As a community manager I get to see the back and front end of a lot of audience platforms. Seeing the content that resonates on a community feed and then ‘popping the hood’ to see how the content actually measures up against other posts and types of interactions. Simply gaining ‘likes’ is one thing…
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At IF we pride ourselves on leading innovation and helping to shape the next industry standard. Our recent award win evidences we’ve checked that box for another year. To many, our blog is their source of digital insight into what is about to happen within industry. With this in mind, I took a look back…
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Everyone loves a list. Which is just as well considering it’s that time of year when people publish the most lists. Whether it’s lists of the best music or books from the year; lists of predictions for the coming year; or lists of Christmas gift ideas for your partner’s uncle’s best friend’s dog. And so…
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We were very proud to win Best Use of Social Advertising at the recent Social Media Buzz Awards recently. Fist pump. We did so on a modest budget, pipping big agencies (Ketchum, Starcom, Havas, Manning Gottlieb OMD) and big brands (Starbucks, KFC, Phillips, Unilever, Heineken) with our work for Southbank Centre launching new festival Changing…
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These days the buzz seems to be around ‘social listening’ – it sounds cool, it sounds sexy, and there are a million and one tools out there ready to take your money to offer you a world of insights into your customers, markets and online audience. However, in a lot of the work that we…
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I have been on Twitter and Facebook for almost 10 years now. Like most folk in social media; I am a social person. I love my social connections. I want to connect and be connected to (who doesn’t want to be liked?). The trouble is that I am now following or friends with quite a…
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With 2015 drawing to a close, there will no doubt be many articles over the next few weeks covering the biggest digital trends of 2015 and making bold predictions for what lies ahead. Before all of this happens though, we thought it would be appropriate to take a look at the strangest and wackiest social…
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LinkedIn has finally caught up. After several nudges into bits and pieces of newly-designed UI, including the Ads manager dashboard, LinkedIn Pulse, and messaging features, the platform has totally revamped its mobile app. Boasting a whole new breezy design, a faster home feed and several new features including a ‘more’ instant messaging system and meeting sync. New…
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On the first day of Christmas, whilst the rest of us were getting excited about opening the first door of our advent calendars, powerhouse couple Mark Zuckerberg and Priscilla Chan, announced the birth of their first child, Max. And if this wasn’t enough excitement for two of Silicon Valley’s highest fliers, amalgamated with this…
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