So you’re writing a blog, but where do you start? At Immediate Future we blog professionally for clients and ourselves, but sometimes even we as “experts” get writer’s block. A good place to start is with the audience – what do you think they want to read? It’s simple marketing and psychology; in fact we…
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When it comes to customer segmentation, customers tend to be pushed into pre-fabricated segments driven by criteria such as demographic, age, and income. And as we become more sophisticated, transaction details, online usage and CRMs have allowed for more specific segments. Focus groups and surveys provide even more data. However, when it comes to defining…
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Yes that’s right. There are (unfortunately) far too many senior marketing professionals, even boardroom directors, who are to blame for consumer brands failing on social. Simply put, whoever signs off their approval for junior marketers running social are idiots; whoever hasn’t bothered to understand the critical role social plays for their business and more importantly,…
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“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels simply aren’t fulfilling. Pushing competition, design…
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Yeah that’s right – especially to those of you working at one of hundreds of social media marketing tools and platforms – I forgot technology! Firstly, it isn’t a ‘p’ so then I would have had to change the title of my blog post. Secondly, I left it out on purpose. Without the people or…
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When news broke earlier this month that a former news executive on whose watch Britain’s phone hacking scandal occurred was joining the ranks of the social media universe, it raised a few eyebrows but also thrust attention on a nascent, high-risk but intriguing area: social media dictating the news. Rebekah Brooks, former chief executive of…
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Your audience on social media can be a fickle, and tricky one to crack. But it’s a quest worth fighting for! Did you know an astonishing 47% of people who follow brands on social are more likely to visit the company’s website? Precisely why it’s important to keep your audience captivated, to ensure your brand…
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By adjusting your approach to social media during your businesses peak period, you could turn a stressful and potentially fearful time into a victorious experience delivering spadefuls of ROI. We’ve heard it before: “social can be your best friend or your worst enemy”. This is never truer than during your peak period. Whether you’re gearing…
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Occasionally we all need to brush up on our social etiquette, so immediate future have produced this useful infographic of some of the worst things a brand can do on social media. There are plenty of lists of what you should be doing on social media to further your brand, here are some of the…
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