Last night immediate future, together with our friends at CDD, hosted a Q & A with two of the industry’s leading digital marketers: Alex Ayling, Head of BBC Worldwide Digital Studios and Nick Moxham, Head of Digital, Universal Music TV. Alex teed us off; he’s a wonderfully charming speaker who takes great pleasure from…
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In recent weeks there have been a few big stories surrounding Emoji that represent the turning of the tide as more and more social platforms adopt them as the future. Firstly Twitter have sold the first of their new offering “Admoji” or custom Emoji, to Coca-Cola to promote their #shareacoke campaign. This is not the…
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If you work in social media, you’ll be used to hearing the term ‘real-time’. It’s been one of the hottest industry talking points since Oreo’s ‘dunk in the dark’ tweet. In reality, using social media to communicate at speed has been on brands’ radars for far longer than 2 years. But the Super Bowl moment…
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August is gone with the wind. With it go Notting Hill Festival, Reading 2015, V Fest, National Burger Day and summer. Relive the glory days of balmy summer evenings, sizzling barbeques and 30+ degree weather (sort of) by having a read through our top five IF blogs for August. No. 5 – Upload your…
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Apple’s recent announcement that it was going to be embracing ad blocking software has sparked some serious social debate and birth of the hashtag #adpocalypse. The move by Apple has brought into spotlight the morals and ethics behind the media industry and am sure will bring about another shift because of disruptive technology. The software…
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Psst! Would you like to join a team of select brands – Old Spice, Pokemon and the BBC among others — who have led growth in a form of digital marketing gaining traction? The online gaming industry is rife with user-led content, with one of the biggest platforms making use of this phenomenon is Twitch.…
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Real-time engagement has been a real buzzword in 2015, but is it easier said than done? And how far are brands pushing the concept of real-time engagement? How realistic is it for brands to be ‘always on’? These are all questions that have been bandied around the industry this year, but are very difficult to…
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Facebook’s CEO Mark Zuckerberg took to the stage yesterday for the latest Facebook Townhall Q&A. He spent the better part of an hour fielding a mix of serious and silly questions about everything from virtual reality and artificial intelligence to why he doesn’t wear a different coloured shirt (he does, on weekends) and what…
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What are your main objectives when your company attends an event? Leads? Awareness of new products and service? Positive brand interactions? Whatever your ultimate end goal is, more often than not, the marketing activities that I see, especially across digital and social, do not tie together with a clear ‘line-of-sight’ objective in mind. Talking to…
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