Internet trolls will (from March 2014) face up to two years in jail under new laws proposed by Justice Secretary Chris Grayling. The previous maximum term of 6 months will be quadrupled under the plan to tackle the “cowards” who post abusive comments online. Mr Grayling said the plan was a signal of his determination to “take…
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Content is king, we all know that. But when it comes to social media, particularly when you have so few characters to get your message across, the words you use become incredibly important. We all want to seem intelligent, witty and eloquent when we post on social, but in the 140-character world we live in,…
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The next phase of The Government Cyber Streetwise has launched. This time it’s tackling the subject of passwords. On average a person will have between 19 to 26 online accounts, (figures according to Experian), 25-34 year olds being the most prolific users with no fewer than 40 online accounts per person on average. If you…
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It sounds bizarre, but it’s predicted that by 2017 the CMO will spend more on technology than the technology officer will. (Gartner.) Following on our post on the coming age of Social Intelligence, data-driven marketing is here to stay, and many marketers are finding it difficult to cope. Landing your content into the social feed…
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Nearly one in two people in the UK will get cancer. But, as we learned from Amanda Neylon, Macmillan Cancer Support’s Head of Digital at the Social Speakeasy, 38% will not die from the disease. Macmillan exist to improve the lives of everyone living with cancer. Engaging and inspiring others is what Amanda’s team –…
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Pinterest has solidly established itself as one of the top visual content-sharing platforms, primed with plenty of user-generated content but also curates content itself, through its Pin Picks feature – a lesser-known collection of a few of the Pinterest team’s “favourite things”, compiled in partnership with some well-known brands. Pins and pinboards are a…
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The next generation of social listening is fast coming. Whilst social media offers a vast wealth of consumer data in response to brands and initiatives, solely monitoring the social sentiment will not provide the complete, deep nuances of consumer social interaction. Listen up; your social listening needs to be more intelligent. Social intelligence is the…
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In a world where the constant battle to strive to make things smaller and smaller seems to be never ending, the boys (and girls!?) over at Tiny Circuits have created a miniature screen that you can put on…well…basically anything. At an inch across (diagonally), the TinyScreen is a ‘full-colour display the size of your thumb’!…
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Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel it’s only fair to share some of…
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