The world’s most popular mobile messaging service, WhatsApp which launched back in 2009 and has now reached over 700 million active monthly users across the globe. WhatsApp’s co-founder Jan Koum made the announcement on his Facebook page. The company was acquired by Facebook for $19 billion in February 2014. Mark Zuckerberg, the founder of Facebook,…
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As we move through social media maturity, with some organizations already focusing on optimizing activity and performance based models, the question is – when does social media just become part of everything else? And what is the future of the social media department or even team? Source: Dachis Group Social media touches multiple departments,…
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There are almost 10,000 vacancies for social media manager on Indeed right now and the numbers keep on growing. In fact there are even more jobs in social media, especially when you search for social analyst, content manager, editor and the many burgeoning job titles. There are university courses and training programmes galore, all designed…
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At the back end of last year myself and a colleague delivered a social media training session to a customer service team – slightly different audience to the marketing bods that we are used to. And what was the purpose of the session? It’s actually something that we as social consultants and from what I…
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Merry Christmas and a Happy New Year The team would like to thank you all for your continual goodwill and loyalty throughout the past year. It’s been a fantastic 2014 and your support has been amazing. Expect to see a lot more of Immediate Future in 2015 as we have some exciting new projects in…
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With the news over the last few weeks that Instagram now has more active users and at $350m is worth more than Twitter, audiences clearly have a huge appetite for rich content. Short-form video is something that brands are already doing really well, but there is so much scope and potential for some truly great…
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It has been a very busy year for Facebook, from the re-launch of Facebook Atlas; which has opened up up new opportunities for re-marketing without cookies and linking online ad engagement to offline purchases; to Facebook’s rooms, a new way to discover and explore interests with like-minded individuals. It’s clear that the platform is evolving…
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As we near the end of yet another jam-packed year we take a look at a selection of content and in social media predictions as forecasted by leading industry experts. Here are some our favourite predictions from the clever folk over at Strategy Digital: Content will continue to dominate in 2015 as more brands will…
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2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar event coverage. Recent reports from the…
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