HM16-Blog-Square

The Emoji Invasion

In recent weeks there have been a few big stories surrounding Emoji that represent the turning of the tide as more and more social platforms adopt them as the future. Firstly Twitter have sold the first of their new offering “Admoji” or custom Emoji, to Coca-Cola to promote their #shareacoke campaign. This is not the…

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Planning for the unplannable

If you work in social media, you’ll be used to hearing the term ‘real-time’. It’s been one of the hottest industry talking points since Oreo’s ‘dunk in the dark’ tweet. In reality, using social media to communicate at speed has been on brands’ radars for far longer than 2 years. But the Super Bowl moment…

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What does the #adpocalypse mean for paid social?

Apple’s recent announcement that it was going to be embracing ad blocking software has sparked some serious social debate and birth of the hashtag #adpocalypse. The move by Apple has brought into spotlight the morals and ethics behind the media industry and am sure will bring about another shift because of disruptive technology. The software…

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Facebook Townhall Q&A

3 things we learned from Zuckerburg’s last Townhall Q&A

  Facebook’s CEO Mark Zuckerberg took to the stage yesterday for the latest Facebook Townhall Q&A. He spent the better part of an hour fielding a mix of serious and silly questions about everything from virtual reality and artificial intelligence to why he doesn’t wear a different coloured shirt (he does, on weekends) and what…

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