The IF Blog: Insights and Trends

Design Time - Template Edition

Today’s blog is going to have us look at the best way to set up your Photoshop files when you’re creating assets for social. Before you even think about your designs, we need to start off with setting up our templates for socials, this is […]
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IF have been working in social for more than eleven years, and this question has consistently been asked throughout. “PRs will shape your narrative and manage your reputation – as we’ve been doing for years with your media relations”, some might say. Marketers will challenge: “now social is…
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In the wake of the 2007 global financial crisis, many depositors have grown wary of over-sized banking behemoths taking high risks with their money, while corporate borrowers have been locked out from loans as those same lenders curbed their excesses and conformed with a plethora of new and…
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Are you a fan of Hunted, the Channel 4 fugitive chasing reality tv show? It’s been great, hasn’t it? The mind games, the use of technology, and that thrill of the chase. What’s also been great has been their use of Twitter. The social media platform famed for hosting…
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LinkedIn is one of the most used social media channels for recruitment and staffing, but how effective are all the other social media channels for recruitment purposes? Some say the death of the traditional paper CV is upon us, but this stance may be a bit premature, although…
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Facebook has announced it will be partnering with Eutelsat, a French satellite internet operator, to transmit internet connections to offline parts of sub-Saharan Africa from late 2016. Although it now claims a mindblowing 1.5 billion monthly active users, Facebook has long been looking to emerging markets…
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    Social media levels the playing fields to building a brand in the modern age. The ability to be able to connect with the world at the click of a button means that with the right message/product/offering anyone can build a brand. As an individual, talented musician…
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We all know the 50+ generation is hot on social. 2014 figures from Adweek showed that one in five Twitter users are over the age of fifty and 49% have a Facebook account. So how does one go about targeting this age group aside from age?  After all,…
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  The sixth annual Social Good Summit took place last month at 92nd Street Y, a world-class cultural centre in New York. The star-studded summit coincided with the UN General Assembly and the Sustainable Development Summit, in which world leaders adopted 17 new Global Goals.  …
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  Following recent conversations with various clients, marketers and other agency peers there seems to be an element of obscurity and misconception on the actual role of the  ‘community manager’. The term commonly adopted for someone who sits on communication channels for followers, fans and audiences of brands, companies and networks…
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Welcome to part two of our Q & A with two of the industry’s leading digital marketers: Alex Ayling, Head of BBC Worldwide Digital Studios and Nick Moxham, Head of Digital, Universal Music TV. In case you missed part one which focussed on Alex, you can view that here:…
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