2015-Blog-Square#

What is the future of the social media department?

As we move through social media maturity, with some organizations already focusing on optimizing activity and performance based models, the question is – when does social media just become part of everything else? And what is the future of the social media department or even team?   Source: Dachis Group Social media touches multiple departments,…

Read More

Small

Customer social service – what’s the standard?

At the back end of last year myself and a colleague delivered a social media training session to a customer service team – slightly different audience to the marketing bods that we are used to. And what was the purpose of the session? It’s actually something that we as social consultants and from what I…

Read More

Call to action buttons

Facebook to roll out call to action buttons for Pages in 2015

It has been a very busy year for Facebook, from the re-launch of Facebook Atlas; which has opened up up new opportunities for re-marketing without cookies and linking online ad engagement to offline purchases; to Facebook’s rooms, a new way to discover and explore interests with like-minded individuals. It’s clear that the platform is evolving…

Read More

Terrorism and Social Media

Terrorism and Social Media

This week has seen two horrifying terrorist attacks, the Lindt Café Siege in Sydney and the Peshawar School Attack, both resulting in tragic loss of life and inspiring heartfelt online responses in the form of the hashtags #ILLRIDEWITHYOU and #IndiaWithPakistan Monday saw Sydney struck by terror when at 9:45am a gunman walked into the Lindt…

Read More