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5 types of content employees will share. [Infographic]

Getting your employees to share content can be a struggle, but when they do it can pay off in ways that company posts cannot. Generating positive employee shared content is easy when you know how. These are five types of content that employees should willingly share that will boost their profile along with that of…

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3 social insights that move the needle on ROI for travel

There is a lot of social noise when it comes to travel. From flights and holidays to hotels and destinations; brands and consumers alike are chatting, posting and broadcasting on social media. In all that noise though, there is insight that can change the game for travel brands. Get it right and companies can tap…

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When does social become anti-social?

Being in the business of social media, we like to believe that it helps bring people together, incites communication and debate amongst large groups of people, and simplifies access to that communication. These remain true, and can be backed up with a plethora of hair-raising facts and figures like 71% of online adults use Facebook.…

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Top tips for writing blogs

So you’re writing a blog, but where do you start? At Immediate Future we blog professionally for clients and ourselves, but sometimes even we as “experts” get writer’s block. A good place to start is with the audience – what do you think they want to read? It’s simple marketing and psychology; in fact we…

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Let your interests speak for yourself

When it comes to customer segmentation, customers tend to be pushed into pre-fabricated segments driven by criteria such as demographic, age, and income. And as we become more sophisticated, transaction details, online usage and CRMs have allowed for more specific segments. Focus groups and surveys provide even more data. However, when it comes to defining…

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Twitter versus a competitive Meerkat

“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels simply aren’t fulfilling. Pushing competition, design…

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