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Love them or hate them, emojis are here to stay

For all you word lovers, get your hankies at the ready. Or, if you’re an emoji devotee, then prepare to celebrate. Since partnering up with SwiftKey, a leading mobile technology business, the Oxford Dictionaries have announced that this familiar  ‘face with tears of joy’ symbol has won ‘Word of the Year’ both in the US…

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Paris on Facebook was just the tip of the iceberg

Obviously the wave of attacks in Paris on Friday November 13th shocked and saddened the world, with the ensuing wave of social dedication on Twitter ranging from sympathies for the victims (#PrayForParis and #PortesOuvertes) to support for the actual attackers (#ParisBurns #باريس_تشتعل ). A collection of more than 16 million social mentions since Friday. The response on Facebook specifically was,…

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Pinterest launches new visual search tool

Ever been on your friend’s profile, wondered where they had bought an item of clothing and how best to describe it so you can buy it for yourself? Or have you been stuck for words when browsing through interiors and wanted to know more about a specific item? Well if you happen to be spotting…

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How John Lewis pulls a Christmas cracker

It’s like Marmite. And whether you love it or loath it, you’ve probably discussed it, and potentially even posted online about it. In doing so, you’ve contributed to the consistent and proven marketing machine that is the John Lewis Christmas advert. This well-oiled machine triggers divisive debate and motivates consumers to syndicate content online, placing…

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Facebook Government Spy Requests 2015

Every 6 months or so Facebook releases its Global Government Request Report from deep within its cold concrete halls. Basically it’s a giant list of requests to snoop on us or hide Facebook content from us by men in long billowing trench coats and dark glasses, who I assume meet in shady parking structures. Tin foil…

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Influencer marketing is NOT dead

You may have read about Essena O’Neill, the teenage online ‘influencer’ who recently deleted her social media accounts due to pressure to maintain the perfect image. Although she had hundreds of thousands of followers and various companies contacting her to market their products, the time and energy it was taking her to take the perfect…

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