The IF Blog: Insights and Trends

Everyone has heard about the spectacular fails on social media. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication. Which right now, isn’t always that great. Social media marketing is on pretty…

It doesn’t matter what industry you’re in, if you are consuming content online hardly a day goes by without someone somewhere dropping the “M” word. Millennial. “How millennial are you?”; “The Millennials Are Coming”; “10 Surprising Habits of Millennial Art Collectors”; and “3 Insights…

  The social media industry is always exciting, with new social media sites popping up all over the World Wide Web offering different concepts and uses. Two of the most notable social media platforms that have grown exponentially in recent years have not been born on an American…

YouTube has launched a new service designed specifically for gamers, YouTube Gaming, in a brazened attempt to compete with Twitch – a company that it lost out to Amazon in trying to buy last year – in the live streaming arena. While it may not be exciting…

As brands become comfortable with social customer service, crisis response, in-house community management and even some command centre style executions, the thirst for an ‘always-on’ approach to marketing only gets more intense. Let’s face it, it’s sexy stuff, some would say a necessity but it ain’t that…

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and eye-catching content, and the likes…

We all know that more often than not mobile beats desktop when it comes to online traffic and social media usage. Browsing on the go, or second-screening, are topics discussed at length. However, what isn’t discussed in much detail is how on-the-go browsing and double screening is having an…

  The UK wedding industry is worth around £10 billion every year, with an average of around £36 thousand being spent on each wedding (W.I.F.E). It’s an industry which is steeped in tradition; from the importance of wearing something old, something new, something borrowed and something…

  Video is racing ahead of any other medium on the web. It’s capability to lead on engagement and shareability is undeniable. Web consumers are eating up video at a rate that is literally shifting mainstream provision from larger production channels. On demand services like Netflix are clearly challenging…

Governments, not always naturals for open government and publicity, are hoovering up opportunities to develop their cyber presence via social media. Perhaps in defiance of what we recently discussed in this blog on a retreat among UK investor relations professionals, both private sector boardrooms and governments are starting…