We call it ‘the power of a connected network’; uniting your workforce to harness the potential influence available on social. “Well that’s just social media tosh”, you might say. I assure you it is not. And here’s why: The most overlooked use of social is internal communications and it’s staggering. Think back to your last…
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You might have noticed twitter is full of ghosts. You might have asked ‘Why?’ or ‘Who am I going to call?’ well I can tell you, Snapchat is why. An ever growing number of users are utilising Snapcodes to migrate Twitter followers over to Snapchat and with 100 million daily active users Snapchat is now…
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Everyone has heard about the spectacular fails on social media. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication. Which right now, isn’t always that great. Social media marketing is on pretty much every brand’s agenda these days. Facebook Pages…
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It doesn’t matter what industry you’re in, if you are consuming content online hardly a day goes by without someone somewhere dropping the “M” word. Millennial. “How millennial are you?”; “The Millennials Are Coming”; “10 Surprising Habits of Millennial Art Collectors”; and “3 Insights To Help Your Millennial Marketing Strategy Succeed”; are typical headlines that…
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The social media industry is always exciting, with new social media sites popping up all over the World Wide Web offering different concepts and uses. Two of the most notable social media platforms that have grown exponentially in recent years have not been born on an American university campus nor hatched by the nerds…
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YouTube has launched a new service designed specifically for gamers, YouTube Gaming, in a brazened attempt to compete with Twitch – a company that it lost out to Amazon in trying to buy last year – in the live streaming arena. While it may not be exciting news in itself (unless you’re a gamer, of…
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As brands become comfortable with social customer service, crisis response, in-house community management and even some command centre style executions, the thirst for an ‘always-on’ approach to marketing only gets more intense. Let’s face it, it’s sexy stuff, some would say a necessity but it ain’t that easy! Here are 7 criteria to help you…
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When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and eye-catching content, and the likes of leading blog site WordPress offer advertising on hosted…
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We all know that more often than not mobile beats desktop when it comes to online traffic and social media usage. Browsing on the go, or second-screening, are topics discussed at length. However, what isn’t discussed in much detail is how on-the-go browsing and double screening is having an effect on ecommerce sites. The latest…
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