News flash! B2B marketing is emotional. More and more marketers are recognising the importance of psychology behind purchases, and the emotional state that customers are in when they connect with a brand. Not dissimilar to the concept of H2H (human 2 human). Brands need to lose the unnatural techie jargon when they are trying to…
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You will soon be able to purchase items from Twitter, as the micro-blogging service announced this week that they are featuring a ‘Buy’ button on tweets. This is a big step for Twitter as they enter the realm of e-commerce, and the new button will sit inside a tweet and allow people to click to…
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Safe and small micro-sharing apps like Cluster have been adopted as a new way of sharing sensitive or more private information & content with a select group of people. In an attempt to compete in this space and allow its users to share information more selectively, Facebook is building a new app named ‘Moments’. The…
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Little else has dominated UK news headlines in recent months than the impending Scottish referendum. Not satisfied by traditional media coverage, many have taken to social media to voice their beliefs. Individuals, as well as the Yes and No campaign brands themselves, have chosen social to raise awareness and support for their cause. So how…
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Since the very much unwelcome re-haul of Foursquare there has been much room for location based apps to gain traction with an eager user base. Foursquare’s new check-in app ‘Swarm‘ has totally divided up Foursquare, the platform now having one app to check-in with, and one app to discover new places. Bonkers? Yes. Wanted by…
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Unless you live under a rock, you will by now have read about the scandal over the unfortunate (some may argue not so unfortunate!) release of those explicit celebrity pictures leaked all over the internet – ostensibly taken by infiltrating the iCloud accounts of the rich and famous. And the timing could not have been…
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Last week we were joined by Clare Izhaky, Head of Social Business for Microsoft Mobile (formerly Nokia) at the Social Speakeasy, who shared some terrific insight into her team’s approach to social media… Don’t be Bob. Who is Bob, you ask? Bob is dull, unsociable, doesn’t listen to people and doesn’t add value. He is…
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Ever since my first day here at immediate future I have taken a real interest in social media crisis management. It was my first social media project and I really enjoyed researching and reading about crisis management cases. I discovered many different success stories and found an array of horror stories. Over the last year…
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As a new report is published uncovering Police social media behaviour over the last 5 years we discover hundreds of cases of alleged Police misuse or misconduct of ‘social media’. Several cases of officers blurring the boundaries between personal and professional activity often confusing personal authority, professional responsibility and private life. The report uncovers several instances…
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