if blog | What will you learn from social? | immediate future

Generations X, Y, Z and… C?

Marketers LOVE “big” words! You may find them throw words like demographics and segmentation around but without any real purpose. Understanding your customer demographic and being able to segment your audience is the foundation of marketing and is key to marketing success. So, in this case, these “big” words should not be thrown around “willy-nilly”,…

October 16, 2013

Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising It was announced yesterday that Facebook…

October 10, 2013

28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want to pay through the nose…

October 3, 2013