Mission from ‘M’, just in. You must infiltrate popular social media networks with highly dynamic content, and engage your targets where possible, as the Spectre network makes a worldwide offensive. You’ll have ‘paid’ support from Q branch in the form of cutting edge channel technology and the latest in native video and Hi-Res content.…
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The end of October brings pumpkins and other Halloween paraphernalia to the fore of our local supermarkets. In a matter of weeks, if not days, these will be replaced with Christmas products, displays and information on how to make catering for the big day easier. Some people (like my lovely wife) are acutely aware of…
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Apps have revolutionised speed-reading through displaying single words in rapid succession. These apps are based on a method known as Rapid Serial Visual Presentation, or RSVP. It’s nothing new and has been documented in cognitive psychology since the early 1970s, but with the rise of mobile and apps, its popularity has rocketed. When you read normally,…
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Tone of voice is no longer simply a case of using your corporate brand tone on social – you now need specific guidelines (or the opposite, depending on your brand!) for social channels. Now, I’m not necessarily talking about the marketing messages, the sales posts or the brand broadcast-style posts that are shared through your…
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Facebook announced its latest move to try out manoeuvre Twitter in the battle for real-time conversation. The range of second screen tools launched to engage TV viewers as they tune into live shows. Hashtag voting, polling for live events, photo and video submissions as well as custom icons (Facebook’s answer to the brand emoji) are…
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People say that there is someone in this world for everyone. Well the same is true of social media sites. Fed up with Facebook? Tired of Twitter? Loathing LinkedIn? Why not try one of these social networks? Although you are going to need some pretty niche interests to get on board. Either way they are…
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Which campaign worked best – and which was most cost-effective? An issue which must be deliberated when running ad campaigns to prove ROI. In an effort to provide answers to this key question and to entice marketers to spend more of their marketing budget on Twitter, the platform announced the release of a new analysis…
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Here at Immediate Future, it goes without saying that we an incredibly social bunch, but it recently struck me that we are a rather charitable lot of individuals too. This got me thinking – perhaps there is a correlation between these two qualities… Earlier in the year, myself and a colleague, Max, ran the…
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All brands, big or small, can benefit from market research. And it can feed into an organisation at any level – whether that is for something as big as a re-brand; a change in strategy; a product launch; or something as ‘simple’ as a seasonal campaign. However, market research can be an expensive (or at…
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