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Cashtags in a bit of a hash?

Anyone who uses Twitter will know there are several keystrokes that can spice up the reading experience, and most importantly, add value. Handles (@) identify individuals or their companies on the micro-blogging site, and hashtags (#) provide a topical marker or context, allowing readers to discover more content on a subject that interests them, while…

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Why you should forget about social media training for your CEO

Yup, you read that right. Don’t bother training your CEO, or for that matter, your leadership team, in social media. In our experience, training courses don’t make any tangible difference. Don’t get me wrong. I am not advocating that business leaders shouldn’t be active in social. In fact, I’m suggesting the complete opposite. If your…

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Future-proofing Twitter

Twitter has been getting a lot of column inches recently for all the wrong reasons. For starters, though it launched officially in 2006, the company has yet to turn a profit. In 2014 it reported a pre-tax loss of £372m, despite raking in £908m worth of revenue. Since the company posted weaker-than-expected quarterly financial results…

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10 Takeaways from Social Media World Forum

If you are a regular to the immediate future blog or follow us on Twitter then you will know that we were very much behind #SMWF last week. I was there, taking selfies, storming the stage, speaking on a panel but most importantly networking and talking to industry peers about what they are working on,…

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Measuring website content performance for success

What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need to ask yourself, “What do…

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It’s not a crisis, it’s an opportunity

More often than not, when customers are frustrated about a bad service or bad product experience, they will take to social to vent their experience. In doing so, this allows others to jump on the bandwagon and start chiming in with their equally awful experience. In many cases a quick, useful and polite response by…

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True Relevance – The Basics of Data Driven Twitter Targeting

As more marketers are taking innovative steps toward reaching their target audiences on digital channels, it is becoming even more important for the messages they are pushing to be as relevant as possible. The most effective way to gain relevance like this is to use the digital data at your disposal. It’s never been easier to use simple types of data…

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Empower your workforce and stay ahead of the social media curve

Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these continuous developments. However, the life of a…

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