2012 Summer Olympics in London, affectionately coined as the ‘Twitter Olympics’, saw the use of social media as a tool to bridge the gap between athletes and their fans. Social has garnered a new kind of enthusiasm around the Olympic Games, changing the way we consume and talk about the competition. The games have really come…
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It’s 14th February, which means one thing… Valentines Day! Brands are celebrating in full effect, but which ones should you be looking out for? And are you getting involved? The UK population will be spending an estimated £595 million this Valentine’s Day, with many consumers choosing to purchase gifts via their smartphone. With social media…
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You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems just about everyone. Why? They…
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The times of thinking my parents are the un-coolest people in the world are behind me, but to be honest with you I would never have them as a Facebook friend, especially my dearest mother. I have nothing to hide from her but I think it is more the embarrassment of knowing that my mum…
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Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. We asked Jerry Daykin, European Social Media…
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If you’ve logged into Facebook this month, you will most definitely have seen a ‘NekNomination’ video in your Newsfeed. In fact, it’s probably why you are reading this blog post right now… The NekNomination trend, which is essentially Facebook chain mail, has skyrocketed in the past few weeks. A quick search for ‘NekNomination’ in Radian6 reveals…
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Coding has always been that skill that was either honed by those of a more technical nature or of those that are forced into having to use code to develop something that simply wasn’t there before, or even adapt current code to fit another bit of code – phew. If, like me, you may have…
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Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless queues of commuters attempting their…
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Real-time marketing is a hot topic right now. Gone are the days when it was acceptable to schedule tweets and Facebook posts to go live during an event, it’s now all about real-time social media marketing and the ability to display near-instant creativity. Social media itself is a perfect fit for real-time communications: tying in…
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