Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom shared his experiences of social…
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The Brazil vs. Germany game earlier this week was devastating for this year’s hosts, with the sad faces of their fans been made into countless memes and shared relentlessly across social, making it the most tweeted about sports game ever with over 35.6 million tweets posted throughout the game. As much as they have been…
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The most tweeted about sporting event in history. The day Germany smashed world cup hosts Brazil in a 7-1 victory. Twitter set out to win big during Brazil 2014 and they continue to excel their own benchmarks in smashing records and taking their event coverage to the limit. Initial set up around the international event was…
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Grab your glowsticks and other party paraphernalia as Facebook enhances events discovery with new tool, “Events for you”. Recently reported by Techcrunch, Facebook is optimising its events calendar tool. Not all users will have immediate access whilst the feature remains in its testing stages, but we will see a wider roll-out over the coming weeks. The…
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2.7 million views. 100 hours a video. 1,388 channel subscriptions. A lot can happen in a minute. We are of course talking about YouTube, the video sharing behemoth that is the third biggest website in a world and not only has millions of views every 60 seconds: it’s also raking in the cash. $10,654.49 is…
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The days of going to a shopping centre with a group of friends on a Saturday afternoon could be something of a myth soon. The ecommerce boom has meant that more and more of us are taking to our laptops, mobiles or tablets and it doesn’t look like its slowing down. Ecommerce sites like Amazon…
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Lithium customer service management tool, used by services such as Spotify and Post Office and Skype, plans to incorporate its, recently acquired, online influence scoring app; Klout into it’s monitoring system. Adding value and unique context to its social customer service. Lithium CEO Rob Tarkoff recently uncovered plans as to how exactly Lithium wants to advance its…
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Facebook has come under scrutiny recently over the ethical implications of a study conducted on its user base back in January 2012. The study manipulated over 689,000 user’s news feeds through fixing the sentiment of the content visible in their newsfeed and assessing the effects through “emotional contagion”. The recent backlash does not question the…
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Fashion brands are almost always amongst the best in class when it comes to maximising the power of rich and visual content across their digital channels, particularly pioneering activity on visual social networks such as Vine, Pinterest and Instagram. With highly creative, engaging imagery and video content at their fingertips – it would be a…
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