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Instagram Ads launch in the UK

It’s official. Instagram Ads are going live in the UK. Like Pinterest before them, the photo sharing app is evolving into an advertising hub for social businesses. Having tested sponsored ads with select partners such as Channel 4 and Waitrose, all UK brands will soon have the opportunity to promote their content. What can you…

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The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what…

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Social media activating political progress

Social media has changed the way we communicate and engage with politics, igniting grassroots activism, clearly demonstrated in the lead up to last night’s no vote, in the Scottish Independence Referendum. With so many taking to social media to share their 2 cents, it became an open forum for the nation and a reliable indicator…

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Should B2B marketers be emotional?

News flash! B2B marketing is emotional. More and more marketers are recognising the importance of psychology behind purchases, and the emotional state that customers are in when they connect with a brand. Not dissimilar to the concept of H2H (human 2 human). Brands need to lose the unnatural techie jargon when they are trying to…

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