The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
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There’s endless bloomin’ rhetoric on how you make content relevant in social media and beyond. It is after all, the hottest topic in marketing. It’s proven that the greater the relevancy and context, the more content resonates with audiences. The more it resonates, the more…
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  The recent Facebook “townhall Q&A” session with CEO Mark Zuckerburg has left the internet buzzing about what the future holds for the world’s biggest social media network. The hour-long session saw Zuckerburg fielding questions from everyday Facebook users and famous personalities such as Stephen Hawking and Arnold Schwarzenegger.
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According to Tinder’s website the total number of user swipes is around 1.6billion, with around 26million matches being made daily. It is also one of the most popular applications on both iOS and Android devices, making it a lucrative channel for any brand that wants to try this controversial…
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It’s been 20 years since Bill Gates uttered the famous words “content is king” – and for the last two decades, it has been a mantra by which marketers have lived. But mobile and smart technologies have changed the way that people interact with brands and their content,…
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Facebook’s presence is becoming ever more omnipotent, as Sir Martin Sorrell stated how Google’s dominant position in online advertising is threatened by the social networking giant. This may not be surprising to some, as Facebook beat YouTube in terms of desktop video views for the first…
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Amongst the many things discussed last week at Cannes Lions was how big brands communicate to their multiple audiences online and how to promote campaigns and story-telling effectively throughout multiple platforms. Talking to multiple audiences is a common issue for many brands and makes deciding what to post,…
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As busy professionals, I am sure that you often feel stretched for time to complete your ever-growing to-do list. As your inbox relentlessly piles up, have you ever uttered the words ‘there simply aren’t enough hours in the day’? Or if you are super busy, perhaps there aren’t…
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Recently there has been a lot of talk about Twitter’s supposedly secret upcoming feature, Project Lightning, and it’s easy to see why. What we do know is that it will curate and display events-based content in rich feeds which will be visible whether the user is logged…
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The festival season is here and brands globally are cashing in on sponsorship, branding, presence and product demos of all kinds; taking over stalls, stages, arenas, performers and musicians to get in front of the most dynamic audiences, be in the background of their selfies, and inevitably be part…
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As hieroglyphics proved an effective form of communication for the ancient Egyptians, has the emoji, the digital hieroglyphic, revolutionised modern day communication in the same way? According to research conducted by TalkTalk Mobile, a phenomenal 80% of Brits are using emojis to communicate, there is…
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