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Are Any of Your Ads Being Viewed At All?

  An eye opening study this week released by Google on the state of the ad viewablity has startled advertisers. According to new research, the 5 Factors of Viewability, an estimated 56.1% of ads are not seen by human eyes. If you’re an advertising exec with a media spend, are you sure that you’re are…

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How did Uber get to be worth $40 Billion?

From success to scandal, Uber are never far from the headlines. Having announced today the latest $1.2 billion dollar cash injection they have received, you can’t help but ask…How have they created a $40 billion company in 5 years? From stereotypical Silicon Valley beginnings, Uber sprung onto the scene in 2010, when it was started…

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App Install Ads on Tumblr

You’re on your phone, in an app, an ad pops up, what are you more likely to spend your money on? • A Jacket • A Meal • An App SPOILER ALERT; It’s an app. Everyone and their mum wants you to download their app these days, from Warblr to Domino’s, and they are willing…

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Black Friday is upon us

It has been predicted that this year’s Black Friday will be the fastest growing online sales day of the year, with an estimated 28% year-on-year growth in sales (Social Bro) in the US. Over here in the UK Black Friday has also been taking retailers by storm, thanks mainly to the campaigns initially led by…

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