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Black Friday is upon us

It has been predicted that this year’s Black Friday will be the fastest growing online sales day of the year, with an estimated 28% year-on-year growth in sales (Social Bro) in the US. Over here in the UK Black Friday has also been taking retailers by storm, thanks mainly to the campaigns initially led by…

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It’s not just Vloggers that need to know ASA rules

Today the BBC reported a crackdown on paid promotions via vlogging (video blogs). The example was given of Mondelez brand, Oreo, paying well-known vloggers to promote their biscuits (not a new or particularly unethical practice in itself). However, the vloggers did not declare that this was a commercial arrangement and the Advertising Standards Authority (ASA)…

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What is Dark Social and What You Should be Doing About It

New research undertaken by RadiumOne has revealed that of all online sharing activity in the UK, only 26% is visible and traceable by marketers. A staggering 74% of all online sharing takes place in Dark Social, the term for one line content sharing that denies full web analytics and tracking. Alongside these new figures, mobile…

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5 Ways to Optimise Content for Short Attention Spans

With 8 in 10 adults in the UK adopting the “second screen” culture and indulging in the availability of endless entertainment and information online, attention spans have dwindled from 12 minutes to 5 minutes over the past 10 years in our offline lives and now average only 8 seconds when browsing online which is staggering…

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Uber partners with Spotify: A Great Partnership with a Bad Rep

Following a mutually evolving development towards an increasingly more convenient and on-demand service, one focusing on music the other on cabs, it was surely inevitable that the music streaming platform Spotify would partner with taxi-cab booking app Uber for a service that would culturally tie the brands audience and their respective appeal for in-app control…

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