Are private messenger platforms due an overhaul? The latest trends suggest that brands are looking to leverage their customer interaction with product information, advice and sheer selling. Is private no longer private, as the messages get commercial? Private messaging has been around for yonks. In the late 1980s the arrival of Compuserve pretty much nailed…
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Clinton passed on an ostentatious announcement, and opted for online social conversations to kick-start her campaign for the White House. And the buzz which followed was far greater than fellow candidates from the opposing Republican Party. After announcing her presidential bid, last Sunday via YouTube, Clinton has managed to score over 650,000 Facebook page likes,…
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On Friday night, Twitter announced it is ditching third-party agreements for reselling firehose data. To date, businesses have used Twitter firehose APIs to stream real-time tweets and all related metadata. Friday’s announcement won’t have come as a shock to some, having seen how swiftly Twitter moved to help its streaming acquisition Periscope beat independent competitor…
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LinkedIn’s latest product utilises the connections of employees in order to publish and curate content with up to ten times the reach of the average company page. “Did you know the average employee has 10 times as many connections as a company has followers?” – LinkedIn LinkedIn Elevate offers your employees a continuous flow of…
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Oh no! Yet another bloomin’ blog post about content marketing. Well not quite. I won’t be suggesting you produce more. Please, let’s create less. According to the Content Marketing Institute, 92% of B2B companies say social media is a key content marketing tactic. And weirdly, slightly less, 77%, of consumer brands say they do content…
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On 26 April, I’ll be running the Virgin Money London Marathon for the very first time. My IF colleagues all think I’m completely bonkers, and after 5 months of (barely) training, I’m starting to agree with them. Why is this blogworthy, you may ask. Well, despite it being my first marathon, and despite not really…
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Past UK elections were won by a mix of political manifesto pledges and party leader personalities. But the common platform used to communicate those since the 1950s was television or tabloid newspapers. The Sun newspaper bullishly proclaimed after the 1992 election that “It’s The Sun wot won it”. What the tabloid failed to mention was…
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It is often assumed that football is the key to targeting the 18-24 year male audience, but data speaks for itself – only 9.9% of the average audience for a Premier League game is in fact aged between the ages of 16 to 24 and male. However, new figures by Newzoo show “males aged between…
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Something that has been hot on my radar at the moment for a number of reasons is the efficiency of communication and how inefficient email can be! The amount of wasting man hours we lose to checking emails, most of which we don’t even really need to read is phenomenal. In an age of social…
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