rich_clark_speakeasy1

Squeezing value from social: Richard Clark shares his success story

Many marketers recognise the advantages in using social media, but those sentiments aren’t always shared. Particularly by the board. So the challenge is how to prove social value? We invited Richard Clark, former Online Controller at Argos.co.uk and a founding member of the Marketing team at Best Buy in the UK (Carphone Warehouse), to share…

Read More

amazon

What Does #AmazonBasket means for Brands and Social Shopping?

As pressure increases on Twitter to monetize their platform through developing an already powerful targeted tweets and promoted post service. The platform, having recently undergone a major design re-haul, has now stepped up a further development to attract retailers to promote their products and retail campaigns directly into their content feeds. Introducing #AmazonBasket, a new way…

Read More

pinned real time

How brands will benefit from Twitter’s makeover

You may or may not have read countless articles, suspiciously pointing the finger at Twitter’s re-design and how it closely matches the appearance of another popular social network. Or you’ve logged into your account and have been taken aback by an enormous cover photo. Yes Twitter has had an image overhaul, so pay attention as…

Read More

target

Twitter the new Facebook- Facebook the new LinkedIn

There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook! Behind the scenes, as always, there have been a number…

Read More

cms

Content Marketing Score and LinkedIn resources not to ignore

LinkedIn’s recent set of proposition from their marketing solutions team again illustrates the focus the platform is placing on content, and being the centre point for your daily fix of industry news and views. After announcing widening the publishing platform up to all users, LinkedIn have launched their own Content Marketing Score and associated trending content to…

Read More

blipper

The future’s bright, the future’s augmented

  Print media is widely seen as a dying medium with the lack of targeting and personalisation seen in comparison to digital advertising. US print media has seen a spend dip from $35.8bn in 2011 to a projected $32.2bn in 2014, whereas US digital media has seen an increase of $32bn in 2011 to $47.6bn in…

Read More

mh

The new Twitter profile layout now shows the world who you are

Twitter has finally launched a new profile layout design for all its users rolling out a long overdue makeover of its previously and somewhat stuffy browser based layout. The new design falls inline with Twitter mobile design updates and instantly shows a big focus on visual enhancement in enlarging the profile image display, presenting a wider…

Read More