As a new report is published uncovering Police social media behaviour over the last 5 years we discover hundreds of cases of alleged Police misuse or misconduct of ‘social media’. Several cases of officers blurring the boundaries between personal and professional activity often confusing personal authority, professional responsibility and private life. The report uncovers several instances…
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Mannequins turn hi-tech, revolutionising the window shopping experience, as a select number of retail outlets such as Hawes & Curtis’ in London, House of Fraser’s Aberdeen store and even our very own Bentalls in Kingston will be taking the lead in trialling the innovation. So what is it exactly? Using “beacon” technology installed into the mannequins,…
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As you might expect, being in the social media industry, means I often find my work filtering through into my personal life. It doesn’t help being a self admitting social geek but, I must admit, that I often find myself looking at the engagement and activity of my friends Facebook status’. Trying to find what…
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Last week Twitter announced objective based ads. A new way for those using promoted tweets service or Twitter ads’ to set up new campaigns. The new feature allows marketers to create tweets based on their key function and only pay when that function occurs. So if you were trying to attract people to your website,…
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Twitter has recently unwittingly dropped hints they may be shifting closer to becoming an Ecommerce channel with the discovery of a ‘payments and shipping’ option in the settings window of their android app. The discovery followed a tweet by a developer in South Africa, the window clearly showing a currently inactive setting option. Twitter has yet…
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It’s more or less been accepted that with targeted advertising online, be that AdWords or social, the main drivers of the targeting algorithms lay in your browser dropping cookies and particularly in social, your likes, shares and other forms of engagement. However is the rise of social logins to various sites and gated pages…
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Do you know which social media sites are best for your business? Most B2C companies would admit they focus their efforts towards Facebook and Twitter, whereas, B2B companies predominately use LinkedIn. Without research and insight it’s easy to make these assumptions, but are marketers are forgetting one of the largest and most powerful social…
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Twitter analytics service SocialRank is expanding its service to further evaluate the people who are following you on Twitter, giving you the option to segment your followers by location, keyword searches and a combination of the two. The original version of SocialRank helped brands and users scan all of their followers on Twitter and locate…
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Ever wondered where all those ‘new’ competition entries are coming from on your brand page? Is there a way to attract new page fans that aren’t simply ‘gamers’ but real fans of your brand or product and not simply there for the competition. (Yes, there are people who spend their time only looking for…
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