Hootsuite quietly ushered in a rebrand and updated service offering overnight, but it wasn’t long until Twitter feeds were booming with the news. The familiar owl icon has now been replaced with what resembles an avian Darth Vadar. Hootsuite has definitely met the dark side mirroring the change of logo with a simple monochrome dashboard…
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One of the original 21st century social platforms that has somewhat survived 2 purchases, a revamp and an exodus of millions shifting to (and from) it’s once thriving user base to other emerging, more dominant, platforms (Facebook). Responsible for introducing many users to their first taste of blogging, photo sharing, customising profile pages using basic…
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It goes without saying that the internet has greatly revolutionised society, the way we live and interact with the world and each other. However, it’s hard to believe just how young the internet really is. It’s only just over 10 years ago we were starting to use high-speed broadband, instead of the annoyingly slow dial-up…
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Marketers are spending more money on content marketing than ever before. But without a clear content strategy how can brands calculate ROI? We all know that for brands using social media, great content is key. But it’s knowing what to do with that content that is what brands need to grab hold of. For example,…
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Social media initiatives are really beginning to take centre stage for European marketers as indicated in a recent Adobe survey of 350 professionals. As part of the Digital Roadblocks report, it was clear to see the emphasis European companies are putting on digital in areas such as personalisation of email, mobile applications and driving digital…
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This weekend the British public were treated to a very generous helping of sport! For many of us sports fans there was so much sport it was hard to keep track of it all, but with rigorous planning I think I managed to catch most of it on TV! The feast of sport included; England…
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As we come to round off a season of Indian, Columbia and, more closer to home, European elections, it’s clear that more of us are turning to digital channels not only to champion our political opinions but at the very least inspire action. With many warning against wasting your vote, if even voting at…
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As businesses begin to appreciate the value that quality visual content can bring in capturing the attention of prospects, which in turn drive clicks and sales, video becomes an ever more compelling part of a brand’s content strategy; Cisco predicts that by 2017 video will account for 69% of all consumer internet traffic. However, it’s…
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Social media is not simply a broadcast channel – and brands that use social media solely for this purpose are never going to get the most out of social media. Social media is a two-way conversation, so get prepared to join in. Social customer service has exploded in popularity over the last few years, and…
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