realtime challenge

Brands should break the process if you want real-time social to work

Paraphrasing some recent advice at our Social Speakeasy from Jerry Daykin of Mondelez International, “If you want to become a real-time engagement focused business then you need to break some of the traditional marketing practices”. Advice that is mirrored in our brand survey results on real-time social engagement. Where brands recognise that without a more…

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monacle

Social media does April Fools

Out of a plethora of April Fools pranks yesterday, there were some innovative, stand out ideas that showcased some of our digital friends’ creative thinking at its best. Here are some of the best; with ideas ranging from the weird, wacky and downright genius. With LinkedIn’s recently announced Product and Service tab retirement, you can’t…

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LIb2b

LinkedIn: The lean, mean content marketing machine!

LinkedIn is running ‘full steam ahead’ in its content marketing efforts as it announces the release of two new content analytics tools, dubbed as the “Dynamic Duo” for businesses. Read on to discover why the news should come as music to the ears of B2B brands marketing from the platform. Do you use LinkedIn as…

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tuning to real-time

Are brands run ragged by real-time social engagement?

Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications. So are social media managers run ragged? Well when it comes…

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flipboard

Five places to find great content

As the interweb continues to become more saturated with sites competing with each other to provide the most shocking, informative and funniest news; it is becoming increasingly difficult to cut through the noise and find reliable sources of creative content. Whilst most of us are accustomed to sourcing the best real-time news through the likes…

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tweet

#ByeBye @Replies?

Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply.  With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to the functionality of our favourite social networks come as no…

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realtime

Why over 50% of brands struggle to get real-time data and insights

Brands know that they need to be monitoring conversations if they are to make the most of real-time social engagement. Our survey, ‘In The Moment’ benchmarks real-time social amongst leading brands. It shows 62% of marketers think the most important best practice is monitoring trends, headlines and conversation. Yet 51% of brands think the biggest…

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