It’s exactly a month yesterday (14 May 2014) that over 200 Nigerian school girls were abducted from their boarding school by local Islamic militia group Boko Haram. The media and western world initially skirted over the story as just another political tragedy in Nigeria’s civil troubles. But when the campaign took to social media with…
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Want to learn more about your customers? You can with Facebook’s new ‘Audience Insights’ tool! Whilst the feature is currently only available in the US, UK marketers can expect to see a wider expansion in a few short months… And we can’t wait to get our hands on it! “The more customer insights you have,…
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For businesses using social media, it’s not about the ‘feel-good factor’ of the odd like here or a couple of retweets there. It’s about one thing: ROI. So which social media platform generates the most ROI? New research from Shopify on social commerce has discovered that out of all social channels, Facebook is king. Analysing…
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Over the past year or so a new model of community management has emerged, long gone is the 90-9-1 model. Passive observers are minimising and hyper contributors are increasing, motivated by the sheer desire for social recognition. People have greater accessibility to contribute and are more driven to do so than before, a retweet, regram…
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Many marketers recognise the advantages in using social media, but those sentiments aren’t always shared. Particularly by the board. So the challenge is how to prove social value? We invited Richard Clark, former Online Controller at Argos.co.uk and a founding member of the Marketing team at Best Buy in the UK (Carphone Warehouse), to share…
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As pressure increases on Twitter to monetize their platform through developing an already powerful targeted tweets and promoted post service. The platform, having recently undergone a major design re-haul, has now stepped up a further development to attract retailers to promote their products and retail campaigns directly into their content feeds. Introducing #AmazonBasket, a new way…
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You may or may not have read countless articles, suspiciously pointing the finger at Twitter’s re-design and how it closely matches the appearance of another popular social network. Or you’ve logged into your account and have been taken aback by an enormous cover photo. Yes Twitter has had an image overhaul, so pay attention as…
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There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook! Behind the scenes, as always, there have been a number…
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In the wake of the terrible tragedy at Corpus Christi Catholic College yesterday, where 61 year-old beloved teacher Anne Maguire was stabbed by one of her own 15 year-old, pupils, my thoughts turned to the difficulty in policing social media. In a situation like this, where the identity of an underage offender must be protected…
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