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Sony Pictures Crisis and Social Media

The debate that has erupted after Sony’s David Boies’ “cease and desist” letter to media outlets was published invokes the paradoxical nature of trying to control and predict the media a la; have you ever walked into a crowded bar and demanded everyone stop talking? It has also raised to the forefront, yet again, of the…

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Is it a yay or nay for the Facebook “Dislike” button?

You’re scrolling through your newsfeed when a friend shares some unfortunate news, and naturally you want to express your sympathy. Do you click “Like”? It just doesn’t seem appropriate! So how about “Dislike”? It’s a question Facebook CEO, Mark Zuckerberg has recently been mulling over. The suggested addition of the “Dislike” button has been an…

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Are All of Your Ads Being Blocked? The Rise of the Adblock

It’s been a tough time for advertising execs as the industry fights on several fronts; with first the news that half of media spends on display ads via Google may have been wasted on “non-viewable” impressions, to the year-long exhaustive struggles with Wall Street investors in explaining what the ad-tech sector is actually doing. Now,…

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Are Any of Your Ads Being Viewed At All?

  An eye opening study this week released by Google on the state of the ad viewablity has startled advertisers. According to new research, the 5 Factors of Viewability, an estimated 56.1% of ads are not seen by human eyes. If you’re an advertising exec with a media spend, are you sure that you’re are…

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How did Uber get to be worth $40 Billion?

From success to scandal, Uber are never far from the headlines. Having announced today the latest $1.2 billion dollar cash injection they have received, you can’t help but ask…How have they created a $40 billion company in 5 years? From stereotypical Silicon Valley beginnings, Uber sprung onto the scene in 2010, when it was started…

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