Whether you’re at the beginning of your journey working in digital or progressing a career, it seems to me that conventional paths to success are not all that common. In fact, getting on in tech often comes from idiosyncratic and unorthodox approaches. This Sunday, I had the rare and amazing opportunity to mentor women at…
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The big social media giants, mainly Twitter and Facebook, have been making quite some noise lately announcing constant functionality and advert changes in the last few months. If you need a refresher you can find out more from our previous blogs: Facebook’s Product Ads target specific products to those most likely to buy them How…
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A potentially game-changing development from Facebook Ads means that any brand with multiple products to sell can now upload their entire catalogue into the platform, and the automated system will target specific products to those people most likely to buy them across the devices that they use most often. Sound complicated? Well, it is and…
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Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed their front covers, and breakfast shows had updated their bulletins…
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How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about your brand, your department, or…
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According to InsideView, the majority (90%) of CEOs will not respond to cold calls or emails. This is of course a hard segment to reach as they deal with high-level challenges on a day-to-day basis leaving them little time to take calls or respond to emails from someone they don’t know. But, C-level execs may…
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Yahoo first coined the phrase social commerce back in November 2005. Since then, many platforms and brands have tried to harness the concept. As happens with innovation, some early efforts were unsuccessful. Things are wholly different now. At a time when retailers are fighting tooth and nail to gain an advantage it’s insane that retailers…
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So Facebook has at last, after 4 years, got its patent to identify influencers and experts in a social network. And so influencer marketing comes back centre stage. I say it comes back, because when immediate future started 11 years ago, influencer marketing was a hot tactic. After all there was no Facebook or Twitter…
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Moving pictures. The phrase has been around for more than one hundred years but in 2015 they really are just that. Only the buzz name for them is cinemagraphs. And they are the next big thing in social media and marketing opportunities. Based on the humble GIF file, they are static photograph images which have…
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