Writing a Christmas letter to Santa is not as easy as it sounds and it really could take you a while. What happens if you have forgotten something? Will he be able to read your hand-writing? Is the address written correctly? There are just too many things to worry about. But my main worry would…
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A few days ago, I read an interesting article in Social Media Today, which got me thinking about word-of-mouth marketing via social media. Social has had an enormous impact in transforming the way we talk about and endorse products/services to friends and family. But social should not be confined as a useful recommendation tool, it…
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Happy #xmasjumper day everyone. In the IF offices this week we have already seen some fairly horrific Christmas jumpers and no doubt it’s similar in offices all over the land… According to Topsy, recently acquired by Apple, there have already been over 15,000 tweets across the 2 trending jumper day hastags. Since we have tipped…
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…who is the fairest of them all? That’s the answer that celebrities are trying to discover in the new craze that is sweeping through Hollywood. Celebs love a ‘selfie’. And a ‘belfie’ [whatever that is]. But what they love more is themselves. That’s why the new ‘Twitter Mirrors’ being installed at events such as the…
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As the end of 2013 draws in, many brands are on a last minute drive to turbocharge their social media activity, capitalising in on the festive season to spark growth. Christmas presents fantastic opportunities for creative campaigns and competitions, sure fire ways to drive new fans and followers. With this in mind, I thought I’d…
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As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside for marketers is they may stunt creativity for the…
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I don’t know if it is just me, but Christmas feels like it is FAST approaching. Excitement has been building since November and we are in full flow now. Christmas songs have been released, trees are up and some of us have already been social shopping. Once all your Christmas admin is done and dusted…
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This week it was announced that Apple has purchased social data analytics firm Topsy. A bit of a strange move on the surface, but when you consider that Topsy Labs is one of few companies that have real-time access to the Twitter “firehose”, it may not be so strange. The concept of having this unprecedented…
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Which social media site do you find is the best for breaking news? Twitter does tend to dominate this area, as it has that real-time analysis and opinion that other social networks cannot match. However, Facebook has updated its News Feed algorithm to get a piece of the action. Instead of ranking posts that you…
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