if blog | What will you learn from social? | immediate future

Do you like the new LinkedIn design?

LinkedIn have recently rolled out the new layout, and there is a noticeable buzz within the social media world around it! The new design has already seen a couple of phases, and each time it happens, you see people talking about it! As Em Donnely mentions, the notification toolbar has been simplified to ease the…

June 5, 2013

Meet the new Google Maps…

Google Maps has been re-released with a completely new look – and I have to say it looks amazing. The new Google Maps seamlessly incorporates Google Earth and Street View – allowing users to take a peek at anything from how Earth looks in space to clouds moving in real time across the sky, or…

June 4, 2013

Social Media Law: 10 tweetable stats you should know!

Who doesn’t love a retweet? It’s quick and simple and it can save you the hassle of creating an update. But it’s worthwhile taking the time to think through a retweet because sometimes they can get you into a sticky situation… Help raise awareness about the risks when it comes to social media and the…

June 3, 2013

The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had difficulties with the volume of fake accounts on the platform. For example, when searching…

May 31, 2013

3 LinkedIn groups worth your attention

With the popularity of LinkedIn Groups growing alongside the other conversation platforms, such as LinkedIn Today and company pages, it has become a considerable challenge to identify the most relevant groups to join. Let’s say you are an IT professional looking to network with your peers… How do you go about choosing the right group?…

May 30, 2013

Get the user experience right and the leads will follow. Right?

Last week Twitter announced a brand new addition to its suite of Twitter Cards – one designed solely to help brands capture leads and drive purchase. The Lead Generation Card will now enable brands to push incentives and offers directly to consumers, who by expanding the tweet will see their name, username and email address…

May 29, 2013

Live Brand Social: Facebook wants your branded content to do well

In the sixth post of this Live Brand Social blog series we discovered that Facebook is the preferred network for sharing content, by 61% of consumers surveyed. There is more to be learned from this fact, however. The raw data also showed that 31% want to continue to hear from a brand on a social…

May 29, 2013

Live Brand Social: fill the funnel by planning for it

Although creating a tweet or a Facebook status update is quick and easy, brands need to realise that social can offer a lot more in the long-term. The effort that you put into managing your social presence is meant for a lot more than one sale; you are building an on-going and personal relationship with…

May 28, 2013

Live Brand Social: 10 tweetable stats

The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a tweet and 34% will share a link.…

May 24, 2013

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Latest tweets

There are so many ways that #Facebook offers to help you go global , not ga-ga ! Here’s a roundup… https://t.co/kJaYQcsXa9yesterday
Finally, there’s an event tool being rolled out on #LinkedIn! https://t.co/hE6kyaQTLY #b2b #businessevents… https://t.co/VCYwQ5wH5nyesterday
If you don’t have your holiday campaigns locked in, it’s time to get moving. Facebook can get you started with two… https://t.co/anvUIhlWlC2 days ago