if blog | What will you learn from social? | immediate future

Isn’t it time we audited the content inventory process?

A content inventory is a bit like a labyrinth. You could find yourself deviating down many paths with little sight of the exit. And even if you are lucky enough to find the exit before being savaged by a Minotaur, there’s always a chance that you might come out the other end with very little…

April 12, 2013

LinkedIn Liars

LinkedIn has become one of the most popular global social networks for business professionals, with over 150 million people using the site to network, job hunt and connect with industry peers and colleagues. With over 500 recruitment companies also using LinkedIn as a source of new talent, is there any wonder why people are choosing…

April 11, 2013

Integrating social elements into brand website

We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity for businesses to engage with…

April 9, 2013

3 ways LinkedIn is becoming the discovery channel

With 200 million registered users and over 11 million in the UK, LinkedIn must focus on helping its user base expand their networks and engage with the platform on a deeper level. In the same way Facebook has introduced Graph Search to help it’s users to discover more within the platform (other examples include tagging…

April 8, 2013