if blog | What will you learn from social? | immediate future

Social networks being used to out the Bulger murderers

Social media networks, in particular Twitter, have been under the limelight in the past week due to an outbreak of pictures claiming to identify the two killers of James Bulger, who was murdered 20 years ago. UK police have ordered social network users to stop outing the released murderers. Before the intervention, the picture had…

February 28, 2013

The Anatomy of a Crisis Part Two: There’s No Horsing Around

In part one of this series we discussed that issues shouldn’t be viewed purely through a social lens. Just because a company is affected by an incident doesn’t necessarily mean it becomes embroiled in a crisis. However, that does not mean crises don’t exist. And when a true crisis occurs it can mean lasting financial,…

February 28, 2013

The John F Kennedy approach to content strategy

“Ask not what your country can do for you; ask what you can do for your country” Kennedy’s inauguration speech was as relevant to the American people in 1961 as it is to the content marketer in 2013. Why? Substitute the word ‘country’ with ‘audience’ and you’ll see. Because a successful content strategy isn’t self-centric.…

February 27, 2013

The Anatomy of a Crisis Part One: Storm in a Twittercup

Listening to the recent Webinar: How to effectively manage a social media crisis it struck me how readily the term “crisis” is applied to just about anything that can negatively impact a brand on social media. From Twitter hackings to disgruntled employees hijacking a company Twitter, everything is labelled a crisis. However, a real social…

February 26, 2013

Our Facebook accounts are outliving us – what happens to Facebook after death?

There are currently an estimated 30 million Facebook accounts that belong to people who have passed away, raising the unnerving question: what happens to those abandoned profiles after death? For many people, grieving through social media can be a very comforting experience – allowing them to connect with friends and gain support, without having to…

February 26, 2013

Who needs a crystal ball when you have social media?

Social media is becoming an ever growing part of culture, because it’s an instant way of viewing news and public opinion. Data miners are constantly looking at ways to use this information to turn social networks into digital crystal balls. So can trends predict things such as awards for example the Oscars? Yesterday evening saw…

February 25, 2013

Your Weekly Social Media Snapshot

The battle of the soap operas in social This week, we took a look at how the battle of the soap operas can be witnessed online in the social space, with many of us now ‘Tweeting’ and ‘Facebooking’ whilst snuggled up on the sofa watching our favourite soaps. Eastenders is the champion, leading the way…

February 22, 2013

Burberry tops Pinterest

Despite being 156 years old, Burberry is proving to be a very progressive brand with its use of innovative social media platforms. It is currently the leading British fashion brand on Pinterest, the image-sharing social network that has gained huge traction around the world since it launched in 2010. Pinterest, which allows users to share…

February 22, 2013

Battle of the soap operas in social

Whether you’ll admit it or not, many of us enjoy snuggling up on the sofa at the end of the day for a daily dose of our favourite soap opera. Nowadays, thanks to the ‘two screening’ phenomenon, this delight is now reflected online, with many of us engaging on social platforms whilst we watch our…

February 21, 2013

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