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Game changer to crowdsourcer: the 5 ways brands can innovate in a collaborative economy

Having established that adoption of social innovation leads to new and fruitful revenues, I said in my last post that mostly start-ups are reaping the rewards. So I investigated which brands were truly innovating for social.  I didn’t consider those that had instigated an internal cultural change (or social enterprise).  Because, as the S-curve shows,…