The IF Blog: Insights and Trends

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s […]
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The next phase of The Government Cyber Streetwise has launched. This time it’s tackling the subject of passwords. On average a person will have between 19 to 26 online accounts, (figures according to Experian), 25-34 year olds being the most prolific users with no fewer than 40 online…
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It sounds bizarre, but it’s predicted that by 2017 the CMO will spend more on technology than the technology officer will. (Gartner.) Following on our post on the coming age of Social Intelligence, data-driven marketing is here…
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Nearly one in two people in the UK will get cancer. But, as we learned from Amanda Neylon, Macmillan Cancer Support’s Head of Digital at the Social Speakeasy, 38% will not die from the disease. Macmillan exist to improve the lives of everyone living with cancer. Engaging and inspiring others…
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  Pinterest has solidly established itself as one of the top visual content-sharing platforms, primed with plenty of  user-generated content but also curates content itself, through its Pin Picks feature – a lesser-known collection of a few of the Pinterest team’s “favourite things”, compiled in partnership with…
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The next generation of social listening is fast coming. Whilst social media offers a vast wealth of consumer data in response to brands and initiatives, solely monitoring the social sentiment will not provide the complete, deep nuances of consumer social interaction. Listen up; your social listening needs to be more…
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In a world where the constant battle to strive to make things smaller and smaller seems to be never ending, the boys (and girls!?) over at Tiny Circuits have created a miniature screen that you can put on…well…basically anything. At an inch across (diagonally), the TinyScreen is a…
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https://vine.co/v/OKThEbnxZv1 Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel…
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Focussing on the elements that influence and shape user preferences online, The Social Consumer Study explores how connected consumers are in today’s ‘always on’ environment. What is clear is that buyers are far more likely to invest time, money and trust in an emotional brand – something…
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Yesterday we wrapped up a social command centre for the Thomson Reuters brand Accelus OrgID. It has been a week of frenzied content creation, tweeting and posting. All designed to amplify the company’s presence at Sibos 2014 (a major financial trade conference) and drive leads. And in our…
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For many social media users, the answer is a very probable yes! Picture this scenario, you’re out with friends, catching up on the latest juicy gossip – no matter how riveting the conversation may be, hands up how many of you will check your mobile at least once,…
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