The social job hunter

The social job hunter

  What better way to network than virtually, especially when job searching? LinkedIn, you can call out to your connections to let them know you are job searching. You can be introduced to their connections, for maximum networking opportunities. As LinkedIn is a professional networking site, you can also link your Twitter and blog to…

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Food for thought!

Food for thought!

If you read my last blog post then you would have seen that I came to the conclusion that it is next to impossible to predict the future of social media. This has got me thinking about the aspects of social media that we take for granted, everyday things that people do on social media…

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Social media from a sociological perspective

Who should own social media within a business?

It’s not like we haven’t been here before pondering this troublesome question… Social media ownership has been a much debated topic over the past few years and it remains extremely pertinent as social media marketing matures, platform demographics shift and customer behaviours evolve. Unfortunately there isn’t a one-size-fits-all approach or magic solution. Social media is…

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What would Freud tell us about social media

What would Freud tell us about social media?

OK, I’m no psychologist, so I would have to hazard a guess on the applications of Freud’s psychodynamic theory to social media – I’ll leave that to the psychologists amongst us! What I can tell you though, is that thought processes and emotions play an important role in social media marketing, and should especially be…

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Content_Marketing_in_2014

Content marketing in 2014: How B2B brands can excel

In our recent blog post, ‘6 social media 2014 predictions from some of the most influential industry authorities’ one of the core predictions identified for this year was to embrace the power of content. ‘All the research at the end of last year suggests that marketers know that content is crucial. And without a doubt…

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Recruitment in 2014 mobile and content

Recruitment in 2014, mobile and content

Recruiters have taken social media by the horns and well and truly learnt its power to connect them with candidates in a totally new and exciting way. Although it is bringing much success for some, it’s not for all. 2014 will be the year that, finally, recruiters globally will fully understand the power that social…

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