Food for thought!

Food for thought!

If you read my last blog post then you would have seen that I came to the conclusion that it is next to impossible to predict the future of social media. This has got me thinking about the aspects of social media that we take for granted, everyday things that people do on social media…

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Social media from a sociological perspective

Who should own social media within a business?

It’s not like we haven’t been here before pondering this troublesome question… Social media ownership has been a much debated topic over the past few years and it remains extremely pertinent as social media marketing matures, platform demographics shift and customer behaviours evolve. Unfortunately there isn’t a one-size-fits-all approach or magic solution. Social media is…

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What would Freud tell us about social media

What would Freud tell us about social media?

OK, I’m no psychologist, so I would have to hazard a guess on the applications of Freud’s psychodynamic theory to social media – I’ll leave that to the psychologists amongst us! What I can tell you though, is that thought processes and emotions play an important role in social media marketing, and should especially be…

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Content_Marketing_in_2014

Content marketing in 2014: How B2B brands can excel

In our recent blog post, ‘6 social media 2014 predictions from some of the most influential industry authorities’ one of the core predictions identified for this year was to embrace the power of content. ‘All the research at the end of last year suggests that marketers know that content is crucial. And without a doubt…

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Recruitment in 2014 mobile and content

Recruitment in 2014, mobile and content

Recruiters have taken social media by the horns and well and truly learnt its power to connect them with candidates in a totally new and exciting way. Although it is bringing much success for some, it’s not for all. 2014 will be the year that, finally, recruiters globally will fully understand the power that social…

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Mystic Pete’s 2014 social media predictions

Mystic Pete’s 2014 social media predictions

After the hustle and bustle of Christmas and New Year is it customary to sit down and reflect on the past year *yawn* and then (once you have woken up from your sleep) think about the year ahead. It is safe to say the social media industry dramatically changed and grew in 2013, and 2014…

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The social media battle continues

2014: The social media battle continues

There’s no use denying it. We are well and truly in the social media age. An amazing 89% of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media. Despite the unquestionable prevalence of social media, the networks are in a state of constant…

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What social are you listening to

What social are you listening to?

If, like most, you are struggling to find new music and can’t bring yourself to thumb through endless blogs, magazines, buy redundant CDs, download or ‘torrent’ illegally or can’t even fathom what those big black discs Dad used to play are called, then you may want to try out some of the more amazing platforms…

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