After the madness of Black Friday and Cyber Monday, we are all gearing up towards one thing: Christmas. As more people go online to buy and research products, Twitter have got involved with a social commerce launch of their own. That’s right – after giving merchants the ability to sell products directly from a Tweet…
Read More
This week, Twitter came out in force to remember the tragic death of Australian cricketer Phil Hughes, with a range of poignant hashtags. The first of the Phil Hughes hashtags was #63notout – a reference to the score he was on when he was hit on the neck by the ball. Unremarkable as the hashtag…
Read More
It has been predicted that this year’s Black Friday will be the fastest growing online sales day of the year, with an estimated 28% year-on-year growth in sales (Social Bro) in the US. Over here in the UK Black Friday has also been taking retailers by storm, thanks mainly to the campaigns initially led by…
Read More
I was tracking the conversation yesterday at the Content Marketing Summit on the #content2014. With the knowledge it was my blog the next day I thought I would perhaps cover the key topics and themes from the event in this post. I took to Crimson Hexagon to help me quickly chop up the conversation and…
Read More
Today the BBC reported a crackdown on paid promotions via vlogging (video blogs). The example was given of Mondelez brand, Oreo, paying well-known vloggers to promote their biscuits (not a new or particularly unethical practice in itself). However, the vloggers did not declare that this was a commercial arrangement and the Advertising Standards Authority (ASA)…
Read More
New research undertaken by RadiumOne has revealed that of all online sharing activity in the UK, only 26% is visible and traceable by marketers. A staggering 74% of all online sharing takes place in Dark Social, the term for one line content sharing that denies full web analytics and tracking. Alongside these new figures, mobile…
Read More
Sharing content that is relevant to your audience at the right time is one of the main facets to success on social channels, but as we heard from Tania Seif at the most recent Social Speakeasy, it is especially important for betting firm Coral. Learning fast and playing catch up In the two years since…
Read More
With 8 in 10 adults in the UK adopting the “second screen” culture and indulging in the availability of endless entertainment and information online, attention spans have dwindled from 12 minutes to 5 minutes over the past 10 years in our offline lives and now average only 8 seconds when browsing online which is staggering…
Read More
Following a mutually evolving development towards an increasingly more convenient and on-demand service, one focusing on music the other on cabs, it was surely inevitable that the music streaming platform Spotify would partner with taxi-cab booking app Uber for a service that would culturally tie the brands audience and their respective appeal for in-app control…
Read More