fb

MUM likes your Facebook status!

The times of thinking my parents are the un-coolest people in the world are behind me, but to be honest with you I would never have them as a Facebook friend, especially my dearest mother. I have nothing to hide from her but I think it is more the embarrassment of knowing that my mum…

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nek

NekNomination: The viral drinking game

If you’ve logged into Facebook this month, you will most definitely have seen a ‘NekNomination’ video in your Newsfeed. In fact, it’s probably why you are reading this blog post right now… The NekNomination trend, which is essentially Facebook chain mail, has skyrocketed in the past few weeks. A quick search for ‘NekNomination’ in Radian6 reveals…

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tube

Don’t be struck down by the #tubestrike!

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless queues of commuters attempting their…

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social login

Social CRM: battle of the social login

So often in social media we are concerned with what is happening “in platform” that we forget the bigger picture. Over inflated company valuations that we are so familiar with nowadays are down to one thing – data. G+ is the 2nd biggest social network in the world due to the nature of the proliferated…

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The Rise of the SYBAW Smart Young and Bored At Work

The Rise of the SYBAW (Smart, Young and Bored At Work)

Call them what you like, Generation Me, the Lost Generation but they remain top of the lust-list for advertisers and companies alike. This new sub-demographic spawned from Generation Y can be described as “the most sophisticated and therefore the most important media consumer that the planet has even known”, and appealing to their interests means…

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