A free tool to find your social influencers

There is no secret that social media is a crowded space. Given the high content saturation on most topics you can think of, how do you identify people (and therefore content) that really matter? I’d suggest this free tool will be very helpful in your search for genuine thought leaders on social. FollowerWonk (https://followerwonk.com/) started…

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The power of social media for recruiting the best talent

Social media is a proven way of raising awareness around products and services, providing customer service, and generating leads, but it is becoming increasingly essential for recruiting the best talent for your business. Instead of just finding those candidates that are actively looking for jobs, social media allows companies to target ‘passive’ candidates that are…

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Google Glasses – behind the glass

In the last couple of months the talk about Google Glasses has gone through the roof. We have seen it go from an idea for the future to the “must have” eye accessory at New York fashion week. The way we view the world is changing right in front our eyes. The Google Glasses concept…

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Timing is everything…

When you have your pictures, links and posts ready, there is one thing that you need to ask yourself. When would be the best time to post? Brands are investing more time and resources into social media, but the timing of your posts are important, making sure that your content is actually visible to your…

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5 LinkedIn group stats you need to know

Activity in LinkedIn groups shows absolutely no signs of slowing, even with the platform’s emphasis on a content rich update feed.  When Facebook made this move with their series of  news feed updates, the groups eventually went, but it doesn’t look like they will be going any where fast on LinkedIn… LinkedIn groups provide an…

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Find a candidate FAST, using social

Direct sourcing of candidates using social media. Forget branding for a moment if you can, this is not about candidate attraction nor is it about creating a pipeline, this is about filling a role you needed to fill last week and how to do it using social media! So, your hiring manager has sent you…

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The social media magpie effect

The saying goes: “good artists borrow, great artists steal”, and this seems to be the case with social media platforms and Facebook. Every other day reports come in that the platform has updated its user experience with elements taken from other social media platforms. It seems that the social media juggernaut is taking inspiration from…

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Melting cars, skyscrapers and social media

For a couple of days now I’ve been reading City AM‘s passionate reports on my way to work, about one of the latest scandals in London’s City. This time it is nothing to do with the usual hype around investment banks, bonuses, interest rates and share prices. It is the Walkie Talkie. The skyscraper that…

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