mh

The new Twitter profile layout now shows the world who you are

Twitter has finally launched a new profile layout design for all its users rolling out a long overdue makeover of its previously and somewhat stuffy browser based layout. The new design falls inline with Twitter mobile design updates and instantly shows a big focus on visual enhancement in enlarging the profile image display, presenting a wider…

Read More

fb

Facebook: The marketer’s friendliest platform?

Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for the UK… and it may come as a surprise that Facebook has…

Read More

selfie

But first, let me take a selfie

Selfies dominate visual social media, with Piper Jaffrey recently announcing that Instagram, the selfie hub, has now surpassed Facebook and Twitter to be the top social network among teens we can see the 2013 selfie total of 35 million getting higher and higher! In order to create selfies that would make even a Kardashian jealous,…

Read More

glass

Shattering content for social media

We social media lot are unique. The job requires many skills and ‘special’ characteristics- creativity, organisation, energy and a love for everything techie. The campaigns we run seem effortless from the outside but trust me, every tweet, Facebook post or LinkedIn update requires meticulous planning. Generating leads, increasing brand awareness or improving engagement doesn’t happen…

Read More

real-time advice

Managing the real-time challenge: where are brands struggling?

What is real-time marketing about? Responding to customers, following trends and ultimately creating a strong, relevant relationship with your audience. It doesn’t sound so bad when you sum it up like that. But real-time marketing is easier said than done. Our research report ‘In the Social Moment’ demonstrates that real-time social requires investment. It is…

Read More