The IF Blog: Insights and Trends

Design Time - Template Edition

Today’s blog is going to have us look at the best way to set up your Photoshop files when you’re creating assets for social. Before you even think about your designs, we need to start off with setting up our templates for socials, this is […]
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Many marketers recognise the advantages in using social media, but those sentiments aren’t always shared. Particularly by the board. So the challenge is how to prove social value? We invited Richard Clark, former Online Controller at Argos.co.uk and a founding member of the Marketing team at Best Buy in the…
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As pressure increases on Twitter to monetize their platform through developing an already powerful targeted tweets and promoted post service. The platform, having recently undergone a major design re-haul, has now stepped up a further development to attract retailers to promote their products and retail campaigns directly…
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You may or may not have read countless articles, suspiciously pointing the finger at Twitter’s re-design and how it closely matches the appearance of another popular social network. Or you’ve logged into your account and have been taken aback by an enormous cover photo. Yes Twitter has had an image…
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There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook! Behind the…
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In the wake of the terrible tragedy at Corpus Christi Catholic College yesterday, where 61 year-old beloved teacher Anne Maguire was stabbed by one of her own 15 year-old, pupils, my thoughts turned to the difficulty in policing social media. In a situation like this, where the identity…
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LinkedIn’s recent set of proposition from their marketing solutions team again illustrates the focus the platform is placing on content, and being the centre point for your daily fix of industry news and views. After announcing widening the publishing platform up to all users, LinkedIn have…
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  Print media is widely seen as a dying medium with the lack of targeting and personalisation seen in comparison to digital advertising. US print media has seen a spend dip from $35.8bn in 2011 to a projected $32.2bn in 2014, whereas US digital media has…
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Twitter has finally launched a new profile layout design for all its users rolling out a long overdue makeover of its previously and somewhat stuffy browser based layout. The new design falls inline with Twitter mobile design updates and instantly shows a big focus on visual enhancement…
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Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for the UK……
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Selfies dominate visual social media, with Piper Jaffrey recently announcing that Instagram, the selfie hub, has now surpassed Facebook and Twitter to be the top social network among teens we can see the 2013 selfie total of 35 million getting higher and higher! In order to create…
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