Exploring lesser-known social platforms – Part 1: Plaxo

Two weeks ago I wrote a blog entry, Why Summer is a Good Time to Reassess Your Social Media Presence, encouraging us, amongst other things, to use this quieter summer time to explore new social platforms. Out of curiosity I took my own advice and, having gained some inspiration from the Conversation prism, I had…

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The curious case of Google+

  From its inception in 2011 Google+ has been through a lot of teething problems and struggles. This year the platform seemed to gain more clout when it was announced that it was ranked as the world’s second-largest social network, at 190 million active users, with 100 brands garnering 100 million followers, showing the increasing popularity…

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Royal Baby at the centre of a Twitter storm

You could not work in social media this week and miss out on the big news. You could not even be a social media user and miss the news. Yes, the baby was born. And it created a considerable Twitter storm: UK mentions of “Royal Baby” on Twitter courtesy of Radian 6 One-off events of…

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New restrictions for online content announced

David Cameron is set to announce today that internet providers will block pornography for every household in the UK – unless they actively opt-in to receive it. The Prime Minister will state that access to pornography is “corroding childhood” and further steps must be taken to stop it. Furthermore, search engines will be given until…

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Benefits of Social Media Usage in Schools [infographic]

Despite the negative opinions held by some with regards to the so-called detrimental effects social media is having on humanity (my grandma for one!), I view it as an enabler, which can be harnessed to add further depth and to better human interactions and relationships. With that in mind, I would like to share with…

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Why summer is a good time to reassess your social media presence

With the sunny weather dominating London’s climate for the last couple of weeks, the social media world has somewhat quietened. For many people this is a time of holidays, parks, ice cream, beaches, festivals, BBQs and generally taking a rest from the constant flow of data that surrounds our culture. Group activity on LinkedIn reflects…

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Using Social Media Internally for Business – Part 2

I recently wrote a blog post about how social media not only helps businesses on an external level, for brand awareness and product promotion, but also for internal purposes too. The blog gave a brief overview into some of the tools/platforms that can be used internally, however, let’s look a little more closely at why…

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