The IF Blog: Insights and Trends

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s […]
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As the end of 2013 draws in, many brands are on a last minute drive to turbocharge their social media activity, capitalising in on the festive season to spark growth.  Christmas presents fantastic opportunities for creative campaigns and competitions, sure fire ways to drive new fans and followers. With this…
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As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside…
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I don’t know if it is just me, but Christmas feels like it is FAST approaching. Excitement has been building since November and we are in full flow now. Christmas songs have been released, trees are up and some of us have already been social shopping. Once…
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This week it was announced that Apple has purchased social data analytics firm Topsy. A bit of a strange move on the surface,  but when you consider that Topsy Labs is one of few companies that have real-time access to the Twitter “firehose”, it may not be so strange. The…
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Which social media site do you find is the best for breaking news? Twitter does tend to dominate this area, as it has that real-time analysis and opinion that other social networks cannot match. However, Facebook has updated its News Feed algorithm to get a piece of the action. Instead…
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© qthomasbower  “Big Heart of Art”.  Photo. Attribution 2.0 Generic Whilst many of us are counting down the time until we can spend a much needed respite with family and friends, overeating and overspending, there is also a significant amount of us…
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Social media is an exciting, yet demanding arena of work to be in. I suppose that’s what makes it good fun. The skills and capabilities required for social media excellence are sometimes chopped up and divvied out to specialists within large agencies. For others, agency and in-house folk alike,…
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© Snapchat. Logo What is Snapchat? Snapchat is an application that allows users to take pictures or capture videos, with the option to add captions or doodles, to then send to friends. The catch is that the sender sets a time-limit before the picture or video disappears.
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© Pinterest. Logo. It has become almost a British tradition that towards the end of November we start to worry about Christmas. Whether it be organising the turkey or decorating the Christmas tree, the whole ordeal can sometimes be a little overwhelming. Ultimately, the largest stress of all is…
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© fanfreluche_designs “Chanel fdc postage stamps”.  Photo. Attribution 2.0 Generic There has been a boom in the use of social media by the luxury fashion market over the past few years, with almost all well known brands from Balenciaga to Burberry and…
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