Live Brand Social: Recommendations are results

Word of mouth is a coveted form of marketing. There is nothing like your customers talking positively about your brand, product and services. Google suggests that the value is on the Zero Moment of Truth where consumers jump online to check out a brand before purchase. The way customers buy has changed. The purchase path…

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5 tips for making an amazing Vine

Although Vine is still a relatively new app, it has shown that it has clout with brands and advertisers in a short period of time. Vine is a mobile app that lets you shoot six-second videos, or Vines, to share on social networking sites. With brands continuing to utilise the app, take a look at…

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Why is Google’s research of the online customer journey so significant?

Google has developed yet another mind-blowing research tool. Despite the rather unimaginative name, “The Customer Journey to Online Purchase”, it nevertheless provides extremely valuable data to boost the imagination of online marketers, providing even further evidence to treat social media as an integral part of any serious marketing strategy. So what does it show? In…

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Live Brand Social: A relationship for the long-term

In the last Live Brand Social post we touched on how, together, live experiences and social create a 48% more successful event. Being active on social before, during and after a live event gives you the greatest opportunity to extend the relationship:  In our report, 61% of participants find out about a live experience from…

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Forget one-size-fits-all: It’s time to get personal

I’ll admit it. In the early days of my first PR job I flung my press releases far and wide, hammering as many contacts as possible in the hope that somewhere, somehow, the story would stick. Did it work? No. Did I receive seething emails from journalists informing me that slinky men’s swimming tangas were…

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Live Brand Social: Ready, aim, fire!

When it comes to social media, one key to success is to focus on the activities that give you the widest reach, as efficiently as possible. You need to know that your message is being heard and more importantly that it is being heard by the right people. It is about targeting your efforts in…

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Live Brand Social: strength in numbers

There is strength in numbers, and integrating live brand experiences with your social media activities is a prime example of this. Together they become Live Brand Social, and together they generate amazing figures. 53% of consumers said they will purchase a branded product as a result of this combination! And 45% will go on to make…

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