Timing is everything…

When you have your pictures, links and posts ready, there is one thing that you need to ask yourself. When would be the best time to post? Brands are investing more time and resources into social media, but the timing of your posts are important, making sure that your content is actually visible to your…

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5 LinkedIn group stats you need to know

Activity in LinkedIn groups shows absolutely no signs of slowing, even with the platform’s emphasis on a content rich update feed.  When Facebook made this move with their series of  news feed updates, the groups eventually went, but it doesn’t look like they will be going any where fast on LinkedIn… LinkedIn groups provide an…

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Find a candidate FAST, using social

Direct sourcing of candidates using social media. Forget branding for a moment if you can, this is not about candidate attraction nor is it about creating a pipeline, this is about filling a role you needed to fill last week and how to do it using social media! So, your hiring manager has sent you…

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The social media magpie effect

The saying goes: “good artists borrow, great artists steal”, and this seems to be the case with social media platforms and Facebook. Every other day reports come in that the platform has updated its user experience with elements taken from other social media platforms. It seems that the social media juggernaut is taking inspiration from…

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Melting cars, skyscrapers and social media

For a couple of days now I’ve been reading City AM‘s passionate reports on my way to work, about one of the latest scandals in London’s City. This time it is nothing to do with the usual hype around investment banks, bonuses, interest rates and share prices. It is the Walkie Talkie. The skyscraper that…

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Want your content to succeed on LinkedIn? Go visual

LinkedIn has gone visual. With the introduction of the feature a few months ago to allow companies to post presentations, images and videos on company page, LinkedIn is clearly embracing the shift towards visual content. We all know that LinkedIn is an effective social media network for B2B audiences, but how much? A recent study,…

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Fashion Week prepares to use social media as its catwalk

Fashion labels are among  some of the best brands when it comes to utilising the power of social media. The richness and constant stream of visual content makes for a great partnership. Nowadays you would be hard-pressed to find a fashion label that is devoid of any social media presence. Whilst fashion brands have mobilised…

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Social selling and the B2B decision maker

If you are familiar with Google ZMOT or just generally observant, you will know that the path to purchase for a consumer has dramatically changed with the influence of social and mobile technology.  However, consumers are people, people work in businesses, so of course there is a natural knock on effect as to the way…

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