The IF Blog: Insights and Trends

Design Time - Template Edition

Before you even think about design, start off with setting up templates for social. Here's how
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Fashion labels are among  some of the best brands when it comes to utilising the power of social media. The richness and constant stream of visual content makes for a great partnership. Nowadays you would be hard-pressed to find a fashion label that is devoid of any social…
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If you are familiar with Google ZMOT or just generally observant, you will know that the path to purchase for a consumer has dramatically changed with the influence of social and mobile technology.  However, consumers are people, people work in businesses, so of course there is a natural…
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Facebook has announced that they will abandon third-party competition apps to run competitions and instead offer users the chance to run promotions themselves. The update should make page promotions marketer and competition entrant friendly. By having competitions run directly on their Page Timelines companies will be able to…
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Students globally are social media nerds, they know all the acronyms and shortcuts to write blogs, postings and a whole lot more. So why are the youth of today so scared of virtual networking to further them in life? I spent a brief time working at Kingston University. I…
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Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence? by klynnetrabue. Explore more infographics like this one on the…
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Despite the rising popularity of such LinkedIn features as the company page, the influencers section and the newsfeed, LinkedIn groups are one of the most popular features of the platform. Search for any industry, and you will find top groups with their membership in tens and even hundreds of thousands.
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Where would you ask a question or make a complaint about a brand? Via letter, phone call, email or social media? Customer service has rapidly progressed. Where once we would write a letter, walk it to the post office and expect a response within around 2 weeks, we now send…
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For brands using social media increased exposure and awareness is great, but knowing that your profiles are having the desired impact and driving people to purchase is the end goal. A new study from the Harvard Business Review has found that Pinterest in particular is having a…
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You may have seen The Social Media Policy Workbook already. But if you haven’t, it’s a resource chock-full of checklists, tips and real life examples to help you create a robust social media policy that can stand up to scrutiny. Now we’ve gone one step further…
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Yesterday LinkedIn announced a feature just launched on the social network, ‘University Pages’ – essentially data hubs relating to universities and their alumni, from all over the world. So far, the new feature has been released to a seed number of universities including University of Oxford and…
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