Facebook wants to know what you’re doing

Facebook status updates have just got more interactive due to a set of new changes where users will soon be able to express what they are watching, eating or listening to on the site. In a move that will surely bring joy to those users who love to broadcast their lives on social media, Facebook…

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LinkedIn Liars

LinkedIn has become one of the most popular global social networks for business professionals, with over 150 million people using the site to network, job hunt and connect with industry peers and colleagues. With over 500 recruitment companies also using LinkedIn as a source of new talent, is there any wonder why people are choosing…

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Integrating social elements into brand website

We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity for businesses to engage with…

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3 ways LinkedIn is becoming the discovery channel

With 200 million registered users and over 11 million in the UK, LinkedIn must focus on helping its user base expand their networks and engage with the platform on a deeper level. In the same way Facebook has introduced Graph Search to help it’s users to discover more within the platform (other examples include tagging…

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LinkedIn just got more social with new mentions

LinkedIn has been making a sea of changes recently to its service, and a new feature unveiled this week promises to be very exciting indeed. LinkedIn announced that their 200 million users will soon be able to mention connections and companies in conversations on the site, which has the potential to drastically improve the amount…

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The dangers of Big Data and the biases of interpretation

Health services in South West London are in the process of being reconfigured. Which means the A&E department and maternity ward at my local hospital could soon close. Residents have been told not to worry as it will only take 13 minutes to travel to the reallocated wards in Tooting. How was the 13 minutes…

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