The IF Blog: Insights and Trends

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s […]
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Fresh from unravelling truth within the NHS, examining the issues of South African police and children in the Taliban, the current series of the award-winning Channel 4 documentary Dispatches turned its attention towards social media last night. In the programme, entitled ‘Celebs, Brands and Fake Fans’, the…
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Going shopping with your friends on the weekend is one of the most sociable activities we can do. Shoppers enjoy “making a day of it” or even getting the (sometimes critical) feedback from our friends or family about how an item of clothing looks on.  Who would have…
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Social Media has become an increasingly important part of a B2B strategy, although many businesses are still finding it difficult to grasp a hold of the power in social media. Pioneering campaigns have shown that the medium plays an essential  part of many organisations that want to engage with other businesses and…
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Your business is full of experts. And people who know a lot about what they do is extremely interesting to others. Some businesses are starting to move towards being an authority in what they do, to get people to buy into their expertise, rather than just telling people they are…
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We all know visual content works best in social – in fact a social media post with a picture is worth 120% more engagement than a post without. But where on earth do you find these pictures? Take them yourself? Pay? Nicking them off Google is no longer…
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The London 2012 Olympic Games started exactly one year ago last Saturday – an important milestone which sparked much commentary on social media platforms, as the UK jumped at the opportunity to reminisce. A search of UK only mentions of “Olympics” or “London 2012” on Twitter using Radian 6 shows…
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Two weeks ago I wrote a blog entry, Why Summer is a Good Time to Reassess Your Social Media Presence, encouraging us, amongst other things, to use this quieter summer time to explore new social platforms. Out of curiosity I took my own advice and, having gained some inspiration…
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  From its inception in 2011 Google+ has been through a lot of teething problems and struggles. This year the platform seemed to gain more clout when it was announced that it was ranked as the world’s second-largest social network, at 190 million active users, with 100…
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It’s the latest channel to make headlines, perhaps in part because of its endorsement by Stephen Fry, but most notably because it is an exciting idea. ticckle is a 30 second video debate platform. It seems to adopt and mix…
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You could not work in social media this week and miss out on the big news. You could not even be a social media user and miss the news. Yes, the baby was born. And it created a considerable Twitter storm: UK mentions of “Royal Baby” on…
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