A toast to Tealeaf!

Social Media has become an increasingly important part of a B2B strategy, although many businesses are still finding it difficult to grasp a hold of the power in social media. Pioneering campaigns have shown that the medium plays an essential  part of many organisations that want to engage with other businesses and industry influencers. With nine years…

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24 places to source free images!

We all know visual content works best in social – in fact a social media post with a picture is worth 120% more engagement than a post without. But where on earth do you find these pictures? Take them yourself? Pay? Nicking them off Google is no longer an option with the threat of heavy…

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London 2012 one year on: A second stirring in social media

The London 2012 Olympic Games started exactly one year ago last Saturday – an important milestone which sparked much commentary on social media platforms, as the UK jumped at the opportunity to reminisce. A search of UK only mentions of “Olympics” or “London 2012” on Twitter using Radian 6 shows Brits reliving the magic brought…

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Exploring lesser-known social platforms – Part 1: Plaxo

Two weeks ago I wrote a blog entry, Why Summer is a Good Time to Reassess Your Social Media Presence, encouraging us, amongst other things, to use this quieter summer time to explore new social platforms. Out of curiosity I took my own advice and, having gained some inspiration from the Conversation prism, I had…

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The curious case of Google+

  From its inception in 2011 Google+ has been through a lot of teething problems and struggles. This year the platform seemed to gain more clout when it was announced that it was ranked as the world’s second-largest social network, at 190 million active users, with 100 brands garnering 100 million followers, showing the increasing popularity…

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Royal Baby at the centre of a Twitter storm

You could not work in social media this week and miss out on the big news. You could not even be a social media user and miss the news. Yes, the baby was born. And it created a considerable Twitter storm: UK mentions of “Royal Baby” on Twitter courtesy of Radian 6 One-off events of…

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