if blog | What will you learn from social? | immediate future

Pinterest – 2012’s social media success story?

Pinterest was the surprise social network of last year in the US achieving over 31 million visits and rising to number 7 in the Hitwise top 10 social networks of 2011. Whilst the network only represents 0.68% share of visits (Facebook represents a staggering 63.31%) – Pinterest is set to grow again in 2012 and…

January 31, 2012

If social commerce is about to blow up, has the bomb been dropped?

As all eyes focus on the social commerce landscape for 2012, Dimensions Mall, has dropped a veritable bomb less than a month into the year. While 67% of retailers are already planning to use Facebook to drive traffic through to e-commerce in 2012, not to mention Coca-Cola, Disney and Starbucks, the three largest brands on…

January 26, 2012

Five useful content planning tools

For years, content strategists have been hiding in the wings, quietly coordinating the show, while the social media rock stars take centre stage. Not anymore. A media frenzy surrounding the information overload debate, combined with the growing impact of social search, mean that the need for sophisticated content planning is no longer a nice-to-have. With…

January 19, 2012

SOPA and PIPA – the web’s four letter words

You may notice that the internet is slightly quieter than you are used to tomorrow. This is due to numerous internet giants protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Opponents to the bills state that if passed into law, they will stifle innovation and undermine free speech through unreasonable…

January 17, 2012

Waze – Geolocation emerges from its troubled teens and becomes a useful member of society

You may have seen the other day that GPS navigation system Waze hit 10m users. It’s a social tool that aggregates user reports on traffic, accidents and the like. I’m a recent convert and signed up a few months ago, since then it’s become a part of my daily commute. If any of you have…

January 16, 2012

Slideshare and the rise of B2B social media

There is no doubt that the growth of Slideshare has got B2B marketers excited about using social media again. It has become the world’s largest content sharing community. Combine this with the reach of Twitter and LinkedIn and the platform has become a vital part of the best B2B social media strategies. The site has…

January 13, 2012