if blog | What will you learn from social? | immediate future

Why branded social media estates are like Pokémon: Qwikster vs. Jason Castillo

Netflix have learnt the hard way that social media can’t be a last minute consideration when it comes to a rebrand. Marketing has to be fully integrated with social media planning. On demand video service Netflix struck upon the name Qwikster for its DVD side of the business, you can find its official web holding…

September 21, 2011

Three reasons businesses fail to manage a social media crisis

Threee things we can learn from the world’s leading social businesses about how to avoid a social media crisis.

September 9, 2011

Online community management: Stop. Look. Listen.

In the words of the Content Marketing Institute’s Joe Chernov: “Without content, social media is a sports car with an empty gas tank”. No one knows that better than an online community manager. But what that community manager also knows is that accelerating your social media activity straight to sixth gear is risky. Without proper…

August 18, 2011

Google+: how social media marketing could evolve

Google+ has really got the social media world excited. Twenty-five million users in 6 weeks, makes the growth of similar social networks like Facebook and Twitter look positively stunted in comparison. And the blogosphere is just as fired up – a quick Google blog search for Google+ returns more than 10 million results! When Google+…

August 10, 2011

Social media marketing: what not to do

Social media marketing is not new. We’re all familiar with the basics and brands are actively engaging with their consumers on a daily basis. So, why are people still doing it incorrectly? Here, we share what to do and, more importantly, what not to do when it comes to the basics of social media marketing.…

August 4, 2011

Social media training – vital lessons from history part 2

In the last post we looked at figures from the twentieth century and the lessons that could be learned from their experiences when implementing brand social media training. In this post we’ll investigate some historical recommendations crowdsourced on Twitter over the past week. Don’t expect people to be interested solely in your news, get the…

July 29, 2011

Social media training – vital lessons from history part 1

Those looking to ensure staff are equipped to represent their brand across social media platforms could do worse than learn from some of history’s most famous and infamous historical figures. So what can your social media training learn from the past? “To be ignorant of what occurred before you were born is to remain always…

July 28, 2011