if blog | What will you learn from social? | immediate future

HMV: a social media crisis

Yesterday saw an excellent example of when a brand’s social media goes very, very wrong. An HMV employee, who had access to the company Twitter account, began to Tweet about the mass sackings that were going on that day in wake of HMVs bankruptcy: HMV clearly had not thought through potential implications of firing team…

February 1, 2013

Do you need to work on your social media etiquette?

There is very little doubt that social media is increasingly becoming more prominent in our lives. Whether it’s following a brand or communicating with friends and family, our lives are progressively being displayed on screen more. However with so much of our personal content being shared on-line it is becoming increasingly apparent there is a…

January 31, 2013

Vine: Watch This Space

I’m sure you’ve probably heard murmurings about Vine, Twitter’s new video-sharing app, which arrived on the social media scene at the end of last week. There has already been lots of excitement around the new app, which is being dubbed the Instagram of video. Twitter’s 500 milllion users can now create 6 second videos at…

January 30, 2013

Bricks to Clicks: what to expect in 2013

The recent demise of even more well known High Street retailers such as HMV, Jessops and Blockbuster should serve as a strong reminder that the world has changed! 80% of shoppers were reported to have researched online before making a purchase this past Christmas and the average shopper consumes an average of 10.4 sources of…

January 29, 2013

Snow in London through the lens of Twitter

It is January, and London has gone through its yearly season of snow. Unlike countries where snow stays around for a couple of months, here it was gone within a matter of days. And unlike places where it really disrupts the day to day living, in London it at least provided a good topic to…

January 28, 2013

Facebook Graph Search vs. Google Plus: Who will win the battle for social search?

Facebook unveiled Graph Search last week amid a flurry of hype: offering the possibility to discover new information, people, and places that relate to your interests. Many saw Facebook’s move into social search as an attempt to steal some of Google’s thunder and attempt to conquer the world of search. Some have even predicted that…

January 25, 2013

Reverse engineering Facebook: what can we learn from three leading brands’ apps?

An app says a lot about a branded Facebook page. It can tell us whether a brand has a data and/or member acquisition strategy, while providing insight into the consistency of branding and coherency of content strategy. It can reveal the true extent of on-page geo-targeting, amalgamating localised campaigns and content that would ordinarily be…

January 24, 2013

UK high street failures and social media activity: a correlation?

What can social media tell us about the sad demise of high street retailers such as Woolworth’s, Comet, Blockbusters and Jessops? Some quick and dirty research shows these high-street failures were also social media fails. There could be many reasons for their failure, not least the products they sell, their online strategy, brand, pricing etc……

January 23, 2013

CEOs and Social Media

In the past, for many organisations, the struggle to successfully incorporate social media was due to a lack of understanding and often a downright fear from higher management. A report by Weber and Shandwick in 2010 highlighted this by revealing that 64% of CEOs from the largest companies did not use social media. However,…

January 22, 2013

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