if blog | What will you learn from social? | immediate future

Hurricane Sandy – The Social Media Saints and Sinners

Last week Hurricane Sandy left much of the east coast of America in tatters. Whilst the hurricane swept across New York and other states, social media was to be one of the most powerful platforms in which aid was offered. Social media served as a useful tool for family and friends to keep tabs on…

November 5, 2012

The 4 golden rules of Twitter customer service

Twitter provides great opportunities for businesses to establish effective and engaging communication with their customers. But how should companies go about doing it? Here are some useful principles to follow. 1. Problem acknowledgement and quick apology Customers value honest communication. The quicker you apologise and acknowledge the problem, the better. 2. Immediate response Be…

November 2, 2012

B2B Content Marketing Trends 2012

This survey of 740 respondents from the LinkedIn B2B Technology Marketing community looks at the trends in content marketing for 2012. Here are some key tweetable pull outs from the report… 84% of marketers say that content production is going to rise in the next 12 months! Tweet #B2Bmarketing 56% of marketers say that having…

November 1, 2012

Dark social; the ghost in the social media measurement machine

When the clock strikes midnight and the un-dead stir from their graves, it won’t be Freddie Krueger, or Pennywise the clown putting the frights into social media marketeers this Halloween. Something far worse. Something far scarier. A social media metric that isn’t being measured. As Social Media Examiner reports, the term picked up memento when…

October 31, 2012

Listen Up! Social Media Monitoring Advice

Are you listening to what’s being said about your brand or business online? Regardless as to whether or not your company has a presence on social media, monitoring the main networks is something that you really should be doing. Stop right there. Don’t roll your eyes and think ‘I don’t have time for that’, monitoring…

October 30, 2012

Is your company making the best out of its visual content?

Images are becoming more and more essential for both search and social media marketing. A recent study by ROI Research shows that as more people are using smartphones to engage in social media as it is now easier to take pictures on the go with a high-resolution smartphone is as easy as writing a status…

October 29, 2012

Social media: constantly innovating, occasionally clichéd

For an industry built on innovation and forward-thinking, social media sure has its fair share of metaphors and clichés. Don’t get me wrong, they perform a purpose; they help us metaphorically visualise the virtual. Clicking on a Like button doesn’t necessarily mean anything until you consider that the action demonstrates the user’s engagement with a brand or…

October 26, 2012

What the changes to the YouTube algorithm mean for you…

YouTube has recently announced it is putting more emphasis on measuring the time people spend watching videos rather than just how many people watch them. They are tweaking the algorithm that suggests new videos that YouTube users might to like to watch. Clearly, they want to reward engaging content, not just videos designed to…

October 24, 2012

They say a picture is worth a thousand words, how much for these videos?

Soft Drink companies seem to be the ones that are engaging with their fans in more elaborate and innovative ways. This week’s social media brand chart shows that Red Bull and Coca Cola are dominating social media chatter. This is unsurprising given the enormity of both stunts, particularly Red Bull. Red Bull sponsored Felix…

October 23, 2012

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