if blog | What will you learn from social? | immediate future

Business readers turning to Twitter for answers

It seems the social landscape is shifting yet again for B2B companies… 20% of top level executives are spending more time reading Tweets than online news publications. It represents a slow shift which IBM says in the next 5 years will see social media become a primary interaction tool with clients and partners. If you’re…

September 13, 2012

Latest news from the world of social media

News Round-Up Coca-Cola Reaches 50 Million Coca-Cola has always had a good grasp of how to market itself and communicate well with its fans. On social media it engages well with its fans in a direct and ‘authentic’ manner. In doing so, it’s little surprise they became the first brand to reach over 50 million…

September 11, 2012

The rise of the social customer

This year more than ever, the issue of social customer service is front and centre in the minds of customer service leaders. Many major companies are left with more questions than answers on how to implement, strategise and budget. It’s a common question, but why should a company bother with social media customer service? It’s…

September 10, 2012

Weekly News Round-Up

Good News for Facebook Despite its fiscal status in a state of constant flux, Facebook had a good week. The platform passed the final hurdle in its bid to acquire Instagram after the California Department of Corporations ruled that the transaction appeared ‘just, fair, and equitable’. With all legal hurdles out of the way a deal…

September 7, 2012

Monday News Round-Up

Olympic sponsors: the social winners Whilst athletes were vying for medals during the dubbed ‘Socialympics’, the official sponsors were hard at work battling for social media dominance. Social Media Influence have released the sponsor leaderboard. Visa and P&G come in joint 3rd position. Visa saw steady growth of their Facebook fan base and enjoyed great success…

August 20, 2012

News Round-Up: The Socialympics Legacy

After 16 days of sporting excellence, London bid farewell to the Olympic Games last night. Touted as the ‘world’s first social games’, London 2012 lived up to the hype around social media with networks extending their reach far and wide, as well as acting as a supplement to traditional media. A tweeting extravaganza Mashable published…

August 13, 2012

The hard-hitting reality of social customer service

I’d like to share this informative infographic from bluewolf consultancy, which provides a fantastic overview of social media as the new service channel. Perfectly summed up in the header – “It is no longer about how fast a business can respond to a customer BUT HOW WELL.” I couldn’t agree more. Social customer service has…

August 9, 2012

Attention Community Managers!

Facebook have announced the launch of “Page Post Targeting Enhanced” for fan pages, an extension of the language and location targeting instigated in 2009. This is massive news for marketers and advertisers. Page admins can publish various posts to fans and change the crux of their messages to users based on what criteria they fall…

August 8, 2012

News Round-up: Facebook Under Fire

Stay tuned for our Monday round-ups of the latest social media news. We will be providing short, sweet snippets that will help you stay ahead of the ever-changing social media game. Here’s the first in the series… Enjoy. Last week saw the shock revelation that 8.7% or 83 million Facebook accounts are fake, meaning the…

August 6, 2012

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