Engagement is of paramount importance when it comes to getting it right in social media. Your contributions on social networks form the outward representation of your brand or company online and define how you are viewed by others. Which is why effective and compelling engagement requires scrupulous planning and calls for careful consolidation of your…
Read MoreOnline content creation typically falls to the marketing division of a business. Look beyond the four walls of communications, however, and therein lies a treasure trove of ideas. From customer services to sales, each function is filled with insights into every corner of the business. Whether it’s the questions on the tip of customers’…
Read More1. Take it personally Responding in the heat of the moment may be a very human thing to do. But, when acting as the public persona of a brand or a client of such a response is a sure fire way to get your arse handed to you by the social media community. Just look…
Read MoreShortly after my last post on Pinterest this insightful infographic circulated giving further evidence that the platform could really become a big player in 2012 – check out “is Pinterest the next social commerce game changer“ After making such a huge splash in the US last year (with over 31 million visits) it is only a…
Read MoreIt’s Valentine’s Day? Oh yes, of course! It’s also Day Two of Social Media Week and the line up for the rest of the week is looking fantastic. SMW takes place all over the globe, but there is a host of great events taking place in London town on a wide variety of topics, such…
Read MoreSubsequently, I discovered this brilliant infographic in an Econsultancy article, which looks at the future of customer service and social media. The standout statistic here is that 62% of customers have used social media for customer service issues. Still not convinced that you need to consider your social service offering? We are!
Following on from my recent post, ‘Embracing Social Customer Service’, I want to offer a closer inspection of the ‘social customer’. The growth of social media platforms has been accompanied by the evolution of this new type of customer. An understanding of your social customers is an important step towards effective customer service on social…
Read MoreThe new UK Twitter brand pages have finally hit our shores for those companies that can afford it. Let’s put this out there, brands on Twitter still don’t have the flexibility the Facebook API allows. Twitter will keep a tight rein on what users can and can’t do and maintains a standard look and feel…
Read MoreIt didn’t take long after the IPO for Facebook to make a fresh announcement about plans for developing revenue generation – and it is the move into mobile advertising. Despite Mark Zuckerberg being described as having, “an evangelical approach to advertising,” and seeing the Facebook platform as, “a vehicle to open up communication, not to…
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