Myspace: Lessons learnt from other social media networks

Last week after much anticipation, the new and improved version of Myspace was rolled out to the general public. The launch coincided with the release of singer (and major Myspace investor) Justin Timberlake’s new single. Although the launch may have been overshadowed by Facebook’s announcement of graph search, the site still managed to generate a…

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Choosing and using the right tool from the social media toolbox

As the space of social media continues to grow, so does the general confusion regarding the best ways to proceed with appropriate content marketing strategy. Where do you start? PCMag have published an infographic that provides a useful overview of popular social media platforms. The figures are thought-provoking and help make a couple of conclusions.…

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3 reasons to plan your competition properly

Up to 65% of customers claim to like/ follow/ connect with brands through social media for games, contests and promotions. Social media may have opened doors to a creating bigger, more interactive competitions and reaching a far wider audience. However, it is still a new area and, as a consequence, marketers are often breaking ground,…

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Three things you need to know about Facebook’s graph search

The big announcement from Facebook has dropped and it is all about DISCOVERY. The new graph search tool enables users to discover people and content based on their association with others in their ‘social graph’.  This latest development is undoubtedly a play to steal some of Google’s search thunder and create a new revenue stream. And…

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The shift to visual social media

Content marketing is on the lips of most Marketing Managers as we head into 2013. The growth of platforms such as Pinterest and Instagram are proof of the way that people are consuming content – shifting to rich engaging visual content. Our own client analysis shows that 4x more engagement was generated on Facebook when…

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Why 2013 is the year of Google Plus

Last year Instagram was the new up-and-comer on the social media landscape, exploding onto the scene and earning a $1 billion pay check from Facebook. With 58 photos being uploaded per second and well over a billion photos uploaded to the site as of May 2012, Instagram was clearly the success story of 2012. Just…

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SO, LO or MO: what’s your focus for 2013?

I won’t be the first social media marketer whose eyes made a bee-line for ‘Return on Involvement’ in Mashable’s 2013 buzzword bible. Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a…

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