if blog | What will you learn from social? | immediate future

The rise of online influence: Part II

In the second part of our series on online influence, we round up the three best tools for measuring social media influence; along with a look at their advocates and sceptics. In my last post I paraphrased Brian Solis and Vocus in defining an online influencer as someone who has online reach and someone who…

July 22, 2011

The rise of online influence: Part I

This is a two-part series exploring online influencers and their role in social media marketing. Part I looks at the reasons why a brand should focus on wooing influencers over journalists; Part II defines ways of identifying and measuring their influence. Traditional PR vs social media marketing Traditional media are longstanding powerhouses – politicians and…

July 20, 2011

Avoiding Facebook community f*ck ups. 5 moderation tips

Facebook pages give brands an opportunity to build close relationships with consumers; however, they also present new challenges for online community managers. Unlike forum based communities, brands have little real ownership over the platform: posting is instant, 24 / 7, and pre-moderating is restricted. This means that the risks are higher – and it’s important…

July 7, 2011