The digital world and traditional marketing

With the world becoming more and more digitally dependent we have seen the way in which we market our brands change and evolve. The digital era allows companies to interact with existing and potential customers in exciting creative ways via multiple channels. You may think that this development of technology and knowledge would mean traditional…

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SCRM13: Better customer relationship management through social

This week London played host to a two-day conference run by Our Social Times, discussing building customer relationships through social media. With real insights and case studies from big brands, including Nokia, Sony, EE, NowTV and eBay, attendees had the opportunity to explore new ideas on strategy and customer service – with policies, tools and…

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Content Marketing – Making the Most of What You Have

Content is being created…quickly and in quantity! There is a vast amount of content being created in today’s world. Content makes the internet work and every second of every day ‘we’ are creating more content. Now in 2013, 9 out of 10 marketers are using content marketing, according to the Content Marketing Institute. 87% of…

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A Whirl Round Waze

Waze, the crowd sourced traffic-mapping and navigation company, was recently acquired for $1.3bn by Google after a supposed bidding war with Facebook. The US Federal Trade Commission (FTC) has actually begun investigating this acquisition after demands from consumer groups concerned that Google’s takeover of the company could corner the online mapping market. So what is…

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Graph Search for all: Facebook starts its search engine roll out!

  Back in  January this year, Facebook launched a new search engine feature called ‘Graph Search’,  the tool allowed users to  let you search your Facebook network  for people, places, photos and interests. Graph Search was only accessible to a selected few, in a very limited beta program.  However this looks set to change as reports suggest…

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How are brands using social at Paris Fashion Week?

As Paris Fashion Week struts to a close two vastly different brands will be congratulating themselves on a successful week. Chanel may be a fashion week regular, but this year saw a new contender take to the stage (or should that be catwalk?) as H&M produced its first ever Paris Fashion Week show! H&M and…

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Vine grows to overshadow Instagram

The battle between Vine and Instagram for video sharing supremacy is heating up with Vine upping the ante with brand new updates. Yesterday, Twitter’s mobile video service announced that it had gained several new features designed to make the user experience smoother. The update is the biggest in the app’s history with improvements to the…

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