if blog | What will you learn from social? | immediate future

Social shopping, Chilean miners and how not to crowdsource – a look at October’s top social media news

Can you believe it, it’s the end of October already. Summer days are officially over and the Christmas build up is upon us. We’ve put together a summary of the top social media stories this month, for your delectation and in case you’ve been stuck down a hole for the last 30 days. The Social…

October 29, 2010

Should we reward customers for social media recommendations?

The Explosion in Social Shopping Developing brand loyalty and encouraging repeat sales is a challenge for online retailers, particularly in an increasingly competitive and crowded marketplace. With the ability to move between retailers at the click of a mouse and with a multitude of comparison sites for the savvy shopper, encouraging brand loyalty can feel…

October 13, 2010

The Social Shopping Explosion

Today we are launching our report on social shopping and its impact on consumer behaviour. Online retail has traditionally been characterised by price-driven sales and purchase-driven consumers. The focus, for retailers, has been on engaging the latter and maximising the former. And as a social media agency, we are seeing how social connections are changing…

October 12, 2010

Fame and followers do not an influential tweeter make

In August 2001 Victoria Beckham went on stage with her lip pierced. The piercing became an overnight sensation, with hordes of young girls (so the papers said) rushing out to get the look. When the piercing was revealed as a fake, certain echelons of the press branded Posh as a betrayer and hordes of young…

September 29, 2010