Snow in London through the lens of Twitter

It is January, and London has gone through its yearly season of snow. Unlike countries where snow stays around for a couple of months, here it was gone within a matter of days. And unlike places where it really disrupts the day to day living, in London it at least provided a good topic to…

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CEOs and Social Media

  In the past, for many organisations, the struggle to successfully incorporate social media was due to a lack of understanding and often a  downright fear from higher management. A report by Weber and Shandwick in 2010 highlighted this by revealing that 64% of CEOs from the largest companies did not use social media. However,…

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Myspace: Lessons learnt from other social media networks

Last week after much anticipation, the new and improved version of Myspace was rolled out to the general public. The launch coincided with the release of singer (and major Myspace investor) Justin Timberlake’s new single. Although the launch may have been overshadowed by Facebook’s announcement of graph search, the site still managed to generate a…

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Choosing and using the right tool from the social media toolbox

As the space of social media continues to grow, so does the general confusion regarding the best ways to proceed with appropriate content marketing strategy. Where do you start? PCMag have published an infographic that provides a useful overview of popular social media platforms. The figures are thought-provoking and help make a couple of conclusions.…

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3 reasons to plan your competition properly

Up to 65% of customers claim to like/ follow/ connect with brands through social media for games, contests and promotions. Social media may have opened doors to a creating bigger, more interactive competitions and reaching a far wider audience. However, it is still a new area and, as a consequence, marketers are often breaking ground,…

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Three things you need to know about Facebook’s graph search

The big announcement from Facebook has dropped and it is all about DISCOVERY. The new graph search tool enables users to discover people and content based on their association with others in their ‘social graph’.  This latest development is undoubtedly a play to steal some of Google’s search thunder and create a new revenue stream. And…

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