The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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A content inventory is a bit like a labyrinth. You could find yourself deviating down many paths with little sight of the exit. And even if you are lucky enough to find the exit before being savaged by a Minotaur, there’s always a chance that you might…
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LinkedIn has become one of the most popular global social networks for business professionals, with over 150 million people using the site to network, job hunt and connect with industry peers and colleagues. With over 500 recruitment companies also using LinkedIn as a source of new talent, is there any…
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It’s no secret that since the music industry has become heavily altered by the digital age, the internet has in some ways been a blessing and a curse for the business.  For example social media outlets have allowed music labels and artists to connect and reach audiences in…
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We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity…
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With 200 million registered users and over 11 million in the UK, LinkedIn must focus on helping its user base expand their networks and engage with the platform on a deeper level. In the same way Facebook has introduced Graph Search to help it’s users to discover more within the…
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LinkedIn has been making a sea of changes recently to its service, and a new feature unveiled this week promises to be very exciting indeed. LinkedIn announced that their 200 million users will soon be able to mention connections and companies in conversations on the site, which has the potential…
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Health services in South West London are in the process of being reconfigured. Which means the A&E department and maternity ward at my local hospital could soon close. Residents have been told not to worry as it will only take 13 minutes to travel to the reallocated wards in Tooting.
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Last week, I had the pleasure of attending Social Media Measurement & Monitoring 2013 where our lovely CEO Katy Howell (@katyhowell) was imparting her knowledge on tracking leads through Facebook. It was a great session with lots of interesting talks and juicy debates – I’d like to…
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Brands are constantly trying to find a personal connection with their customers. Social media is a platform where they are able to talk to them more directly. With more and more companies speaking to their customers in conversational tones, and using humour to engage with their fan base, April Fools…
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