The IF Blog: Social Media Insights and Trends

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Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Instagram now allows ads to appear in search results Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update…

You must have seen a few apps on the web that claim to show you how to see other people’s likes on Instagram. In fact, when the platform was launched, there was a relatively simple process to see what other people were doing on the channel. Users were able to…

Social media has many uses; It’s not limited to posting pretty pictures with well-thought-out captions… although that part is often thought of as the ‘bread and butter’ of it. But today, we’re going to talk about using social media as a tool to foster brand advocacy. First things first…

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

Yes, and here’s why! The metaverse has been capturing the tech industry’s attention for quite some time and undoubtedly still holds unforeseen potential. As metaverse development progresses, it is not only an intriguing topic of office gossip around the water cooler but perhaps a true game-changer for various industries. In…

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘Meta Verified’ program to users in the UK Meta’s expanding availability of the ‘Meta Verified’ subscription scheme to the UK users.

When it comes to filming panel discussions or debate videos for B2B social media, we come across a lot of content that is just…well, not engaging at all – we’re lost within 5 seconds or so! If you’re in the B2B sector; scroll through your twitter, Facebook or LinkedIn feed…

Good Evening Europe! Love it or hate it, Eurovision holds sway over the eyeballs and thumbs of millions of Europeans every year – and still more watching around the world! This offers a great opportunity for brands big and small to get in on the action and use all that…

Hold onto your crowns, peeps, because the King’s coronation was a total buzz! And if you thought the celebrations were limited to the streets of UK, think again. Social media was all abuzz with the hashtag #coronation getting 5.5 billion impressions in just one month! That’s a lot of chatter. And of…

Discover all the social media updates you need to know in our weekly social snapshot!

Let’s face it, social media is pretty much a part of our lives now. We’re constantly scrolling through our feeds, checking out what our favourite brands are up to, and connecting with our friends and family. With a whopping 4.76 billion people using social media and spending an average of…

Kingy thingy, King’s Corry, Corry-naish, whatever you want to call it, we’ve got a big ol’ event happening this weekend. Big events = big moments, and big moments draw in consumers and marketers like moths to a flame. But not this time! At IF, you know we love a bit…

What is new and exciting in the world of social media? Let’s talk about it…