if blog | What will you learn from social? | immediate future

Facebook credits – putting the virtue into virtual currency

A progressive US cancer charity has become the first organisation – so says Mashable – to accept Facebook Credits in place of a donation. The Stand Up 2 Cancer National Telethon, which was aired in the States on Friday night, gave viewers the chance to donate via virtual currency – aside from all the usual…

September 14, 2010

Wayne Rooney and social media – we love a bit of Twossip

Another weekend, another football sex scandal splashed all over the front of the Sunday tabloids. This time it’s the turn of Wayne Rooney who allegedly paid for sex with a prostitute whilst his wife Coleen was pregnant. Whatever the truth behind the allegations, the social media world has been revelling in the news since it first…

September 6, 2010

Cracking the CAP code

On Wednesday, we blogged about the new ASA regulations and some of the questions that it raised in relation to communications in the online space. It caused a bit of a stir. Whilst marketing, PR and social media professionals all seem to concur that ensuring vulnerable people can trust marketing communications in the online space…

September 3, 2010

Ping me…?

Yesterday Apple launched their first social network, Ping. Less than 24 hours later this new platform has received extremely mixed reviews and users are already highlighting issues with the system. With numerous social networking sites already established, and platforms such as Facebook and Twitter dominating the arena, where does Ping fit in? Embedded in the…

September 3, 2010

New ASA digital remit leaves too many questions unanswered

The extension of the ASA’s CAP code to cover digital marketing communications – both on brand’s own websites, but also through social media, has been driven by a need to close the gap related to companies’ claims online, in particular to regulate marketing to children. There is no doubt that regulation is essential to protect…

September 1, 2010