if blog | What will you learn from social? | immediate future

Waze – Geolocation emerges from its troubled teens and becomes a useful member of society

You may have seen the other day that GPS navigation system Waze hit 10m users. It’s a social tool that aggregates user reports on traffic, accidents and the like. I’m a recent convert and signed up a few months ago, since then it’s become a part of my daily commute. If any of you have…

January 16, 2012

Slideshare and the rise of B2B social media

There is no doubt that the growth of Slideshare has got B2B marketers excited about using social media again. It has become the world’s largest content sharing community. Combine this with the reach of Twitter and LinkedIn and the platform has become a vital part of the best B2B social media strategies. The site has…

January 13, 2012

14 essential stats from the latest UK social media research to help benchmark your planning

Whether you’re planning your tactical social media campaign or reengineering your business for the social consumer, social media research is invaluable in setting benchmarks. They help you manage expectations, isolate priorities and best of all, define KPIs that set the evaluation bar. But there is a dearth of UK and European focused research resources.…

January 3, 2012

B2Bs take note – social media needs to empower staff, says global study

There is a perception in the industry that B2B “doesn’t do social”. I have often been asked if B2Bs “should use Social Media?” as part of their marketing mix and if “B2Bs can utilise Facebook?” GlobalWebIndex – B2B Social Media Strategy – Research Report – 2011 View more presentations from Tom Smith However the results…

December 14, 2011

The Three R’s of Facebook Moderation

Creating a branded Facebook page can be daunting for any business; doing so without a robust moderation policy in place can be disastrous. A branded Facebook page can be an open-invitation for foul-mouthed detractors to fill the page with expletives and abuse. Perhaps less obvious are the implications of a well-meaning, but misguided employee jumping…

December 12, 2011