Should we take Google Plus seriously?

A recent study shows that Google Plus is now the second largest social network in the world. According to GWI, there are now 343m people using the platform, and it is hardly surprising. Google is integrating the existing user base of Gmail into G+ and continues to work hard on making one, comprehensive social engine.…

Read More

7 super social TV stats from the Superbowl

For those of you who don’t care for American Football you would be forgiven for thinking “what is all of the fuss about?”.  Simple answer – Social TV and advertising, it is certainly worth taking note!  Real-time conversations are shaping brands all of the time in social, some brands are trying to shape and provoke…

Read More

4 reasons small businesses struggle with social

A new Wall Street Journal Online survey sheds light on the challenges facing small and medium-sized businesses (SMB) with social media. I say that with two hats on. As an MD of an SMD, I can relate to these business challenges. On the other hand our clients are global brands, so we know their challenges…

Read More

HMV: a social media crisis

Yesterday saw an excellent example of when a brand’s social media goes very, very wrong. An HMV employee, who had access to the company Twitter account, began to Tweet about the mass sackings that were going on that day in wake of HMVs bankruptcy: HMV clearly had not thought through potential implications of firing team…

Read More

Do you need to work on your social media etiquette?

There is very little doubt that social media is increasingly becoming more prominent in our lives. Whether it’s following a brand or communicating with friends and family, our lives are progressively being displayed on screen more. However with so much of our personal content being shared on-line it is becoming increasingly apparent there is a…

Read More

Vine: Watch This Space

I’m sure you’ve probably heard murmurings about Vine, Twitter’s new video-sharing app, which arrived on the social media scene at the end of last week. There has already been lots of excitement around the new app, which is being dubbed the Instagram of video. Twitter’s 500 milllion users can now create 6 second videos at…

Read More