The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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  The most romantic week of the year is upon us once again. The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers. But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree…
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  I recently read a blog post that ranked universities in the US on how well they were engaging with social media. I thought it might be interesting to look at how our UK establishments were shaping up alongside them. Traditionally speaking, social media is not something…
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                Have you ever tweeted about wanting a new bag, or the latest bit of gadgetry, or pined over a pretty bit of jewellery?  Well now if you tweet about it you may very well be able to own it with Twitter’s…
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According to our research on social media law, 81% of UK businesses have a social media policy in place. In my experience though, it isn’t enough to just have a policy. You need to lift the details off the page…
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For most digital marketers nowadays, running and managing social media campaigns is an everyday task. In general, there’s less nervousness around kicking off social media promotions, simply because we’re used to it. Nonchalance, however, is a dangerous state to fall into when it comes to social. This is why I…
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Social media crises are not as rare as you think. And, as with HMV and Tesco, it’s often the biggest brands that struggle to mitigate the risk. Mistakes are easy to make: you only have to look at Tesco during the middle of the horse burger scandal when…
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Busy week? No stress. Here’s a short, sweet digest so you can round-off the week feeling up to speed. 5 things you need to know from the last week:    Instagram launches online profiles Instagram have made some changes, announcing that users can now view their full feed…
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A recent study shows that Google Plus is now the second largest social network in the world. According to GWI, there are now 343m people using the platform, and it is hardly surprising. Google is integrating the existing user base of Gmail into G+ and continues to work…
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 Legal cases involving social media are on the rise. Companies need to be prepared more than ever. Today we launch our benchmark study on social media and the law. Looking at how prepared UK companies are for social media litigation. You can use the data to evaluate your own knowledge…
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