The IF Blog: Insights and Trends

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s […]
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LinkedIn have reached a milestone 200 million users this week. An impressive stat for any social media site. Perhaps not quite in the same league as Facebook who have 1 billion active monthly users, but definitely catching up with Twitter who have around 500 million registered users…
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The New Year comes with new resolutions that the vast majority of us fail to keep. As the infographic below shows, losing weight is at the top of the list of the goals for 2013. Unsurprisingly only 8% of us actually manage to keep up our resolutions successfully. People are…
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I love to talk about social customer service. I think it’s fascinating and incredibly pertinent in our digital world. It also still amazes me how brands and retailers are still missing a trick! I’ve experienced this slow uptake for myself recently; waiting nearly 2 months for a replacement washing machine…
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Facebook has become the ultimate B2C social media marketing platform. It enables businesses to target their audience and create a community of brand ambassadors. But exactly how should brands go about marketing on Facebook? Jon Loomer has come up with a useful checklist for Facebook marketing in 2013. Here’s…
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As I watched David Attenborough’s amazing show Africa last night on BBC, I found myself typically “two-screening” – following the conversation on Twitter (with intermittent flicking to Facebook) whilst the other half of my attention was glued to the box.  Whilst some might say that this is ridiculous behaviour, and…
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  For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you…
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With a brand new year stretching ahead of us now is the time to take all those bad digital habits of 2012 out in a big black sack along with the wilted tinsel and scrunched wrapping paper. And User Experience or UX is the perfect place to start. In 2012…
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2012 has been a thrilling year in the world of social media, and we’ve been busy keeping up with the rapidity of changes as and when they happen. As the year draws to a close we’ve chosen the top 5 blog posts of 2012. 1. Afraid of…
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With Christmas just a few days away we are sure that you have been compiling your Christmas wish lists to share with your friends and family. But in this day and age, the best way to get to the bottom of what people really want for Christmas is through social…
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