if blog | What will you learn from social? | immediate future

Social engagement is not just for Christmas

This year, it seems Christmas is truly social. And for many brands social media marketing is definitely playing a big role in the festive push to consumers. M&S and John Lewis are integrating TV with their social media efforts, whilst Argos is pushing out a Facebook wish list. Even Angry Birds is jingling with their…

December 15, 2010

Do social media marketeers really want Santa Claus to come to town?

When Santa Claus comes to town, the rules are simple. You watch out, you don’t cry and you don’t pout. I put to you that in 2009 the social media marketeers ignored every single one of these rules, pedalling Christmas campaigns that involved risks, made people cry and yes, made them pout. For this reason,…

December 9, 2010

Great e-commerce product pages; how social are they?

Recently, Econsultancy published a piece on ten great e-commerce product pages. Following our research into the social shopping explosion we wanted to find out exactly how ‘social’ some of these retailers are. All of which will be popular destinations for consumers this Christmas. We’ve judged these ground-breaking online retailers on the following criteria: • Do…

December 8, 2010