if blog | What will you learn from social? | immediate future

Howzat for a landmark in live streamed video?

Last week saw the announcement in the press of the Indian Premier League’s plan to stream the whole of the 2010 tournament live via YouTube. As many commentators have noted over the past week, this calls into question the whole notion of TV rights. With the focus of entertainment shifting more and more towards online…

February 4, 2010

Net Promoter Score – a flawed science?

Yesterday, I attended a WOM UK espresso breakfast briefing with Professor of Consumer Behaviour Dr Robert East from our very own Kingston University. Dr East and his MBA students have been researching consumer behaviour and word for mouth for 10 years. Without serious funding they don’t have the data to prove the validity of their…

January 29, 2010

Is your online PR strategy ready for real-time search?

You might have heard a lot of chatter about real-time search recently, with Facebook buying Friendfeed (a microblogging service with some strong real-time search technology) and Google unveiling Caffeine, a more real-time focused version of its own search technology. Although real-time search is currently more hype than reality, it seems likely we’ll see the technology…

October 1, 2009

What do the new Twitter terms and conditions mean for brands and PR?

You might be aware that Twitter recently updated its terms and conditions, so we thought it was worth highlighting what these changes might mean for brands that use the micro-blogging site. Advertising Although no specific announcement has been made regarding advertising, the new terms make it clear that Twitter is seriously considering using adverts to…

September 23, 2009