if blog | What will you learn from social? | immediate future

Leap of faith

This week I enjoyed ‘An Evening with Rufus Wainwright’ at Sadlers Wells in London. Watching the very unusual first half of the performance, I was mulling over the power of the performer, the generosity of the audience, the nature of being an expert and relationships. I know. High faluting stuff. It was that kind of…

April 16, 2010

Natural disasters, the natural ground for social media

The latest volcanic eruption in Iceland has had a dramatic effect on many more millions of people than could have been imagined. As one person commented on Twitter this morning, interesting to see the hand of God can still command such control over us mere humans – or something like that. It is a time…

April 15, 2010

The right consultant is key to successful social media monitoring

Sitting through a number of presentations from social media monitoring companies recently, I was struck by how these tools all look very similar. I am sure there is a significant difference in what goes on under the hood, specifically in the algorithms and search spiders that each have, but when it comes to the output…

April 14, 2010

Does the death of Bebo put pressure on Twitter?

Since the news broke that Bebo is in terminal decline, opinion formers have been asking: why did it fail? Some, like The Times, have pointed towards a lack of monetisation through advertising. If we hold up the Facebook smart advertising model as the best commercial blueprint, this conclusion would make sense. However, with recent results…

April 7, 2010

A look at Easter’s digital campaigns

Another Easter over and once again too much chocolate has been consumed in my household! Along with Christmas, Valentine’s Day, Mother’s Day and other seasonal celebrations, Easter is a key time for brands to invest in their marketing activities. With an increasing number of social media, mobile and other digital platforms available to talk to…

April 6, 2010

Social Media for Social Change

Recently there has been a major shift in the world of Corporate Social Responsibility. Climate change and the current economic climate have pushed companies to adopt a more pro-active approach to CSR. The bottom line is now centred around people, planet and profit. As businesses aim to build more sustainable and socially responsible entities, social…

April 1, 2010

Brown overtakes Cameron online thanks to his weapon of mass seduction!

What? For the first time in a week, search demand for Gordon Brown has crept above David Cameron: Not since the 22nd March, when Gordon trumped Cameron’s baby with his super fast broadband and Institute of Web Science announcement has there been such a result for Labour online. When this happened last time, the Tories…

March 31, 2010

London’s best kept secret? Why Kingston upon Thames should be on your radar

If you tend to think you should work to live, not live to work, then Kingston upon Thames might just be the place for you. Travelling out of London’s stressful city centre you’ll be guaranteed a seat on the morning commute; why not grab a coffee, catch-up on the day’s news, or just relax before…

March 25, 2010

What’s the hottest trend in fashion this season? Social media of course!

It’s taken a while but the fashion industry has finally woken up to the wonders of the World Wide Web! Online stores such as ASOS are booming, fashion designers are tweeting like there’s no tomorrow and the majority of high-street retailers now have some form of blog to keep consumers up to date with fashion…

March 24, 2010

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