HMV: a social media crisis

Yesterday saw an excellent example of when a brand’s social media goes very, very wrong. An HMV employee, who had access to the company Twitter account, began to Tweet about the mass sackings that were going on that day in wake of HMVs bankruptcy: HMV clearly had not thought through potential implications of firing team…

Read More

Do you need to work on your social media etiquette?

There is very little doubt that social media is increasingly becoming more prominent in our lives. Whether it’s following a brand or communicating with friends and family, our lives are progressively being displayed on screen more. However with so much of our personal content being shared on-line it is becoming increasingly apparent there is a…

Read More

Vine: Watch This Space

I’m sure you’ve probably heard murmurings about Vine, Twitter’s new video-sharing app, which arrived on the social media scene at the end of last week. There has already been lots of excitement around the new app, which is being dubbed the Instagram of video. Twitter’s 500 milllion users can now create 6 second videos at…

Read More

Bricks to Clicks: what to expect in 2013

The recent demise of even more well known High Street retailers such as HMV, Jessops and Blockbuster should serve as a strong reminder that the world has changed!  80% of shoppers were reported to have researched online before making a purchase this past Christmas and the average shopper consumes an average of 10.4 sources of…

Read More

Snow in London through the lens of Twitter

It is January, and London has gone through its yearly season of snow. Unlike countries where snow stays around for a couple of months, here it was gone within a matter of days. And unlike places where it really disrupts the day to day living, in London it at least provided a good topic to…

Read More

CEOs and Social Media

  In the past, for many organisations, the struggle to successfully incorporate social media was due to a lack of understanding and often a  downright fear from higher management. A report by Weber and Shandwick in 2010 highlighted this by revealing that 64% of CEOs from the largest companies did not use social media. However,…

Read More