if blog | What will you learn from social? | immediate future

Infographics offer new, creative online PR tools

I’ve been finding myself using the word ‘[tag]infographic[/tag]’ more and more frequently recently. The online medium offers PR new tools and areas of creativity previously just not possible. Increasingly, we’ve been finding that the best solution to communicating complicated messages and concepts online has been to use visual representations. These can be anything from still…

May 22, 2007

Newscounter misses the mark

A new corporate communications service has just launched, charging companies £300 a pop to respond to comment appearing online. By providing a ready, [tag]SEO[/tag]-friendly platform, [tag]newscounter[/tag] is hoping brands under fire will turn to them to get their message across. Unfortunately, I think it misses the point entirely. Newscounter’s founders clearly have spotted the growing…

May 21, 2007

Celebrate digital creativity with a BIMA award

BIMA Awards 2007 is now open for entries. Celebrating creative excellence, the association has teamed up with [tag]Digit[/tag] this year to award best practice in interactive design. We are advisors to the British Interactive Media Association (BIMA). The association is managed by the industry for the industry and has been running awards for digital creativity…

May 15, 2007