if blog | What will you learn from social? | immediate future

Google Abuserank – should you* be scared?

You may have heard that Google has changed its search algorithm and with that change, instilled the word Abuserank forever into the minds of SEO experts. According to Google they were spurred into action by the story of Clarabelle Rodriguez and the shocking (and by shocking I mean truly abusive and in some cases illegal)…

December 3, 2010

November social media round-up: Royal Weddings, Beatles, Christmas and Path

As we move into December and with all the attention turning to Christmas, the social media stories that hit our headlines in November may be a distant memory to you. So in case you’ve forgotten, here’s a round-up of all the social media stories that got us tweeting in November. The Royal Family To some…

November 30, 2010

Decoding the Facebook algorithm

Brands on Facebook are a lot like teenagers in high school; both crave popularity. Conventional wisdom teaches us that to be popular you need to be seen fraternising with the cool kids. A recent study by The Daily Beast, however, reveals the quickest way to become popular on Facebook is to do the opposite. The…

November 29, 2010

Stuart Baggs – your brand is out of control

I’m not claiming to have come up with the notion that your customers write your brand and your employees write your company culture, but it’s one I keep coming back to. If the brand is a promise – setting the expectation of an experience – then to be fulfilled, someone needs to experience it. It…

November 24, 2010

TV Heaven and Hell (from a blood sucking social media guru)

I watched the Trip on BBC2 last night. I laughed, I had a little think, I may have even drooled a bit over the Hipping Hall seven course tasting menu that formed the backdrop for Steve Coogan and Rob Brydon’s inspired back and forth comedy master class. Personally, I don’t think there is anything to…

November 23, 2010

So you say you want a Revolution…The Beatles on iTunes

It’s Christmas, so it must be time for a Beatles piece of sales and marketing activity. Yes, it seems Sir Paul and Ringo (+ Yoko and Olivia) just don’t have enough money. Last year, it was remastered albums and Beatles Rock Band. This year, the world’s most famous foursome has finally come to iTunes. Far…

November 22, 2010