The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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Ever asked yourself why content marketing is like a tube of Pringles? Because once you pop, you just can’t stop. Sites, mobile optimised sites, social platforms, blogs, all craving fresh content and stagnating in static copy until the next fix arrives. But what does that next fix of content look…
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With 2013 just on the horizon, now is the time when social media predictions for next year start to surface. In anticipation of this, I’d like to share this interesting infographic from the editors of the Socially Aware Blog, who have looked at how our social media usage habits…
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Social media is helping drive renewed interest in marketing attribution. A recent survey from Adobe shows that 43% of marketers say social is a driver for marketing attribution. This is welcome news. The benefits of attribution are clear: It helps demonstrate the value of marketing, allowing for more informed decisions…
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The use of social media in business brings financially tangible and statistically measurable benefits. LinkedIn is a great social media platform that enables companies to generate high quality leads in a cost-effective and highly targeted way. Here’s some thoughts on the benefits of using LinkedIn: 1. Variety – Access to…
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Ever since Facebook introduced photo tagging all those years ago, it’s been an integral part of our social media experience. Whether it’s photos from a night out, a day trip, or posing in front of a mirror, 300 million of them are uploaded to Facebook every day. And now it’s…
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One of the biggest trends in social media this year has been its integration with television. Not only are broadcasters using social media to encourage viewers to discuss their programmes but brands are increasingly getting in on the action. The fact that many people now watch television with 2 screens…
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There were some really interesting insights from IBM’s 2012 global CEO study which were released this week… When CEOs were asked for their predictions for the next 3-5 years they foresee a 61% decrease in traditional media being used as a customer interaction method, whilst collectively predicting a 256% increase…
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As we’re nearing the end of 2012, it is vital to review the year behind us before we can start planning ahead. What have been the most significant trends, brands and developments in social media and content marketing? Here’s a few highlights from the best of the best – enjoy!…
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Alan Turing came up with a test for assessing the intelligence of a computer back in the 1950s. A human being and a computer are engaged in natural dialogue and asked the same questions by another human judge. If that judge is unable to distinguish the computer apart from the…
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There’s often a lot of buzz around the latest, greatest Facebook creative campaigns. However, little noise is made about brands or companies who get Facebook content right on a day to day basis. Those who are strategic in their content creation of every post; referring back to the principles of Facebook Edgerank,…
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