Social media marketing: what not to do

Social media marketing is not new. We’re all familiar with the basics and brands are actively engaging with their consumers on a daily basis. So, why are people still doing it incorrectly? Here, we share what to do and, more importantly, what not to do when it comes to the basics of social media marketing.…

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Social media training – vital lessons from history part 2

In the last post we looked at figures from the twentieth century and the lessons that could be learned from their experiences when implementing brand social media training. In this post we’ll investigate some historical recommendations crowdsourced on Twitter over the past week. Don’t expect people to be interested solely in your news, get the…

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Social media training – vital lessons from history part 1

Those looking to ensure staff are equipped to represent their brand across social media platforms could do worse than learn from some of history’s most famous and infamous historical figures. So what can your social media training learn from the past? “To be ignorant of what occurred before you were born is to remain always…

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The rise of online influence: Part II

In the second part of our series on online influence, we round up the three best tools for measuring social media influence; along with a look at their advocates and sceptics. In my last post I paraphrased Brian Solis and Vocus in defining an online influencer as someone who has online reach and someone who…

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The rise of online influence: Part I

This is a two-part series exploring online influencers and their role in social media marketing. Part I looks at the reasons why a brand should focus on wooing influencers over journalists; Part II defines ways of identifying and measuring their influence. Traditional PR vs social media marketing Traditional media are longstanding powerhouses – politicians and…

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A model for social business monitoring

Social media knows no boundaries. Understanding what customers are saying in the social web has value for multiple parts of a business – not just marketing. Breaking down internal silos and sharing social insight is still a challenge for many. A recent piece of research from Dell/Forrester Consulting showed that very few customer services, sales…

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Measuring your online community. Does size matter?

The importance of online communities is evident to many brands. What isn’t so obvious is how you set objectives for the community and, then, how you develop a framework to measure this. What you measure depends on what you have set out to achieve. If awareness is the objective, then size does matter – the…

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