Facebook begins the inevitable mobile ad assault

It didn’t take long after the IPO for Facebook to make a fresh announcement about plans for developing revenue generation – and it is the move into mobile advertising. Despite Mark Zuckerberg being described as having, “an evangelical approach to advertising,” and seeing the Facebook platform as, “a vehicle to open up communication, not to…

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Snack brands latest campaigns drive social engagement

Two great examples of brands using social engagement at the heart of their campaigns have popped up recently. Both Walkers Crisps and Kit Kat Chunky have launched multi-channel campaigns supported by TV advertising to create a buzz around new flavours of their products, seeking user participation and driving activity through their Facebook pages. The ‘Choose…

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Embracing Social Customer Service

Launching into the realm of social customer service may seem like a daunting prospect, however, failing to take the leap may actually lead to even more frightening consequences. A shocking statistic from a recent consumer survey commissioned by Conversocial, revealed that: “If confronted with unanswered customer complaints on a company’s social media site, 88.3% of respondents…

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Real-time touches down at the Super Bowl

Few events in the sporting calendar command as much media coverage or social chatter as the US Super Bowl. Last year, French data intelligence company, Semiocast, reported that the American football championship was the focus of 4.5 million tweets, driving a 25% increase in global tweets during Super Bowl Sunday, while The Huffington Post reports…

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Pinterest – 2012’s social media success story?

Pinterest was the surprise social network of last year in the US achieving over 31 million visits and rising to number 7 in the Hitwise top 10 social networks of 2011. Whilst the network only represents 0.68% share of visits (Facebook represents a staggering 63.31%) – Pinterest is set to grow again in 2012 and…

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RFID: blurring the lines between on and offline experiences

Still relatively unheard of amongst the masses, RFID or radio frequency identification technology has recently made the headlines as it is potentially going to be adopted for use at summer festivals in the UK. Glastonbury organiser, Michael Eavis has confirmed that he is looking into using the technology – read more here. RFID technology offers many exciting…

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New wave of Facebook Applications

With the launch of 60 new applications using the Timeline and Open Graph, Facebook is about to expand beyond the Like.  The new functionality will allow users to share perpetual actions (‘love’, ‘want’, ‘need’) via applications through the Open Graph. There are obvious benefits for brands, especially given the buying signals of user actions such…

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