The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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For an industry built on innovation and forward-thinking, social media sure has its fair share of metaphors and clichés. Don’t get me wrong, they perform a purpose; they help us metaphorically visualise the virtual. Clicking on a Like button doesn’t necessarily mean anything until you consider that the action demonstrates the user’s…
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  YouTube has recently announced it is putting more emphasis on measuring the time people spend watching videos rather than just how many people watch them. They are tweaking the algorithm that suggests new videos that YouTube users might to like to watch. Clearly, they want to…
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Soft Drink companies seem to be the ones that are engaging with their fans in more elaborate and innovative ways. This week’s social media brand chart shows that Red Bull and Coca Cola are dominating social media chatter. This is unsurprising given the enormity of both stunts, particularly Red Bull.
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It’s been over a year since its launch and yet many marketers still don’t quite know what to make of the latest social network, Google+. It’s usually described as the platform for techy geeks (like us!) who have registered a profile and are now expectantly waiting to see whether the network will…
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Social media is a great tool for engagement; it enables the target audience to set the agenda and puts the customer in the driving seat of communication. It is both an opportunity and a challenge to any organisation, including political parties. In fact, one may even recognise core democratic elements…
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It’s no secret that the last few months for Facebook have been trying. With stock continuing to slump Facebook has been turning to e-commerce as a way to combat this. In the last fortnight the social media giant has launched Facebook gifts; which allows you to buy friends redeemable gifts…
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  It’s been over a year since Google released their challenger to Facebook’s rule on top of the social media pyramid, in the form of Google Plus. Launched in June 2011, the search giant hoped that Google Plus could strike a huge blow to Facebook’s dominance of the social media…
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According to American Express’ 2012 Global Customer Service Barometer, one third of US consumers think businesses are paying less attention to providing good customer service in 2012. * Surprising no? Especially, as companies are more exposed than ever with consumers able to speak freely…
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  For sale: baby shoes, never worn. Hemingway only needed six words to tell a story. But can – and should – a brand really capture its narrative, values and essence in just 28 characters? Yes, content should be sharp, clear and concise. Yes, passive verbs and filter words aren’t…
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Ever wondered how many of your brand’s Google+ circles are repinning away on Pinterest?  Or how many of your LinkedIn connections also use Twitter?  And just how many global users does Facebook have this week? Wonder no more! Global Web Index has shed some light on engagement patterns across social…
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