Your socially engaged consumers spend more

 New research shows consumers who engage with companies using social media spend up to 30% more than consumers that don’t. The same research from Bain & Company, suggests they are also more loyal and emotionally connected than customers who are not socially engaged. Bain demonstrated this by looking at the Net Promoter Score (NPS) of…

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SOPA and PIPA – the web’s four letter words

  You may notice that the internet is slightly quieter than you are used to tomorrow.  This is due to numerous internet giants protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Opponents to the bills state that if passed into law, they will stifle innovation and undermine free speech through unreasonable…

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Slideshare and the rise of B2B social media

There is no doubt that the growth of Slideshare has got B2B marketers excited about using social media again. It has become the world’s largest content sharing community. Combine this with the reach of Twitter and LinkedIn and the platform has become a vital part of the best B2B social media strategies. The site has…

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Afraid of your competitor’s social media activity?

If so, you are not alone. New research from econsultancy shows a whopping 85% of brands believe increased social media marketing by competitors will have a significant impact on their social media plans in 2012. With all innovation, there is an adoption curve (see below) – it looks like the social media laggards are worried…

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The Three R’s of Facebook Moderation

Creating a branded Facebook page can be daunting for any business; doing so without a robust moderation policy in place can be disastrous. A branded Facebook page can be an open-invitation for foul-mouthed detractors to fill the page with expletives and abuse. Perhaps less obvious are the implications of a well-meaning, but misguided employee jumping…

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