Social Media Week 2012

It’s Valentine’s Day? Oh yes, of course! It’s also Day Two of Social Media Week and the line up for the rest of the week is looking fantastic. SMW takes place all over the globe, but there is a host of great events taking place in London town on a wide variety of topics, such…

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Social Customer Service – brilliant infographic

Subsequently, I discovered this brilliant infographic in an Econsultancy article, which looks at the future of customer service and social media. The standout statistic here is that 62% of customers have used social media for customer service issues.  Still not convinced that you need to consider your social service offering? We are!

 

Understanding Your Social Customers

Following on from my recent post, ‘Embracing Social Customer Service’, I want to offer a closer inspection of the ‘social customer’. The growth of social media platforms has been accompanied by the evolution of this new type of customer. An understanding of your social customers is an important step towards effective customer service on social…

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Facebook begins the inevitable mobile ad assault

It didn’t take long after the IPO for Facebook to make a fresh announcement about plans for developing revenue generation – and it is the move into mobile advertising. Despite Mark Zuckerberg being described as having, “an evangelical approach to advertising,” and seeing the Facebook platform as, “a vehicle to open up communication, not to…

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Snack brands latest campaigns drive social engagement

Two great examples of brands using social engagement at the heart of their campaigns have popped up recently. Both Walkers Crisps and Kit Kat Chunky have launched multi-channel campaigns supported by TV advertising to create a buzz around new flavours of their products, seeking user participation and driving activity through their Facebook pages. The ‘Choose…

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Embracing Social Customer Service

Launching into the realm of social customer service may seem like a daunting prospect, however, failing to take the leap may actually lead to even more frightening consequences. A shocking statistic from a recent consumer survey commissioned by Conversocial, revealed that: “If confronted with unanswered customer complaints on a company’s social media site, 88.3% of respondents…

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Real-time touches down at the Super Bowl

Few events in the sporting calendar command as much media coverage or social chatter as the US Super Bowl. Last year, French data intelligence company, Semiocast, reported that the American football championship was the focus of 4.5 million tweets, driving a 25% increase in global tweets during Super Bowl Sunday, while The Huffington Post reports…

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