UK growth in use of B2B social media drives success

41% of UK businesses (up from 33% last year) are winning new customers through social media – this is according to a global survey of 17,000 businesses by Regus Group The infographic outlines global social media adoption by businesses. Interestingly, it is China and India that lead the way. But, when it comes to the…

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Social media and the content conundrum

 Social media likes to give and take with both hands. It gives you innumerable ways of getting your company’s voice out to your target market, managing your reputation and adding value to your business. And then it takes. It takes all the content you can possibly feed it and it always asks for more. Quality…

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Social network crowdsourcing supports medical research

In recent weeks The Wall Street Journal reported that the results of a new clinical trial into the effects of lithium on Lou Gehrig’s disease demonstrate the potential for social networks to be used in the recruitment and collation of patient data. A total of 596 patients took part in the observational study by health…

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Osama bin Laden is dead but traditional news isn’t

So the Royal Wedding quickly became old news. Wills and Kate’s wedding of the year was quickly overshadowed on Monday by the news that the world’s most wanted man has been killed. And while this was a significant day in history, it also became a significant day in the social media world with an average…

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So apparently PR is the 2nd most stressful career

  So you may have seen a report on Twitter doing the rounds, that details the most stressful careers in the US. Now as a PR I don’t mind brand developed reports, as long as they are impartial, well researched and provide clarity about how they arrived at their conclusions. I’ve done a few myself…

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Social media is science fiction

As this is the immediate future blog, rather than my own, I obviously steer away from anything too personal (apart from my various press trips of course). But if you’ll indulge me, I’d like to share a little anecdote with you. I listen to the @wittertainment podcast every week; I like the movie reviews and…

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